The Scams that circulate through Internet generated from artificial intelligence are increasingly sophisticated and frequent.
That’s why McAfee and the agency Vsa partners They have launched an advertising campaign with which they seek to combat this situation. Under the “Keep It Real” Claim, the ads resort precisely to artificial intelligence so that people stop to reflect on what is real and what is false in the online environment.
The campaign has been titled “Scam Stories” And it is a series created from real cases of digital scams with which the software invites you to raise your voice, reduce stigma and help others stay safe.
Anne-Marie Rosser, Executive Director of the VSA Partners Agency, explained what to know distinguish what is real And what is false “It is a very unique challenge right now.” This campaign adopts an approach to capture attention, making evident the use of generative AI. “While the ads are clearly of AI, the involvement is that AI is not always easy to detect. It is fun and generates empathy in the user, since we are all susceptible. It also underlines the true value of having a product that can detect falsifications, and that is precisely what Mcafee does.”
When using the ads in an intentional way, it seeks to recreate precisely the same confusion and doubt that people experience before an online scam, “Feeling the need to look good twice”adds Stephanie Fried, marketing director at McAFee. “This campaign helps change the narrative of shame to understanding and reminds people that anyone can be deceived. And we cannot trust our instincts to distinguish the real from the false. We need tools that keep us safe.”
The launch of the campaign seeks to promote the McAfee scam detectora new functionality that uses artificial intelligence to automatically detect scams in text messages, email or video. While the ads tend to the surrealist, the message is serious: with AI blurring the line between the real and the false, people need help to distinguish it.
“The ads are clearly artificial, but it is intentional”Anne-Marie Rosser points out. “We wanted them to feel real enough for people to reflect. That moment of confusion reflects what so many people experience in today and when creating that tension, we help people connect emotionally and recognize how vulnerable we are to deception.”
To expand the impact of the campaign, Mcafee has associated with Fight Cybercrimea non -profit organization that helps people recognize, denounce and recover from scams. As part of the collaboration, McAFEE will donate $ 50,000 in online protection to people who participate in Fight Cybercrime programs, as well as the staff and the volunteers who support them.
