Rural Eurocaja He has presented his new campaign, “The revolution of the machines” developed with the Rosebud agency and that highlights, in humor tone, the entity’s commitment to the values ​​that distinguish it: “The closeness, human attention and personalized treatment”is explained in a statement.

In a clear nod to the expression popularized by David Bisbal (“how are the machines?”), The campaign is composed of three 25 second spots, with Jakiens production. In the pieces you can see the protagonists in different situations: an office with previous appointment, trying to get money from the cashier and doing a management from the computer. In all of them, the contrast between the difficulty With a bank in which they only attend Machinesin the face of the ease of human treatment.

Víctor Manuel Martín López, General Director of Eurocaja Rural, explains in a statement that the Lanza campaign “A message of recognition and support to those who demand a real bank. We decided that our revolution is made by people, so the closeness is for us a competitive advantage.” Thus, when many banks have prioritized digitalization to the detriment of personal care, “Eurocaja rural affects their commitment to those who value direct treatment and closeness.”

“The Machine Revolution” It will be disseminated in different formats and media, including television, press, radio and digital portals, as well as platforms such as prime video and social networks.