The Subscription models They suppose new income paths for companies, and throughout the last years they have been adopted in various categories and industries. Now Ryanair It does so in the airline sector and offers the “Prime” plan for an annual cost of 79 euros, under which it will offer exclusive access to the reservation and sale of seats or travel insurance.
The model is aimed at frequent travelers who seek to save
As the company has announced in a statement, the subscription offers users Free reserved seats, free travel insurance and access to twelve annual sales (one each month) of exclusive seats For members. This, according to Ryanair, guarantees that the subscribers “Prime” benefit from the best flight offers throughout the year.
The key lies, as the airline itself has expressed in its statement, in the savings that the plan provides to consumers. Moreover, the company defines Ryanair “Prime” as “a new discount plan for frequent passengers that want to fly regularly, but do not want to ruin for it”
Ryanair says that the subscription will allow members to fly twelve times a year to save up to five times the cost of 79 euros. “The “prime” members that fly 12 times a year will save € 420 (more than five times the “prime” € 79 subscription fee). Even the members who only fly three times a year will save € 105, that is, more than € 79 that costs to become a “prime” member”, Says the company.
However, Ryanair has limited the subscription to 250,000 people over 18 years and by order of arrival. The adoption of the plan can be requested through the airline website.
The company’s objective with this initiative is Continue leading the “low cost” segment in the sector. “Ryanair has been offering the lowest rates for four decades, and the best services in Europe, and now we expand our prices leadership with the launch of our new and exciting discount plan for subscribers”; Dara Brady, Chief Marketing Officer of Ryanair.
