Contemplate commercial ads or communications made with generative artificial intelligence It is becoming something common, not only internationally, but also in our country. To Celtic or Pangea milk, which have launched creatives using this technology, it adds now Ecoalf with a piece that remembers the purpose of the brand and encourages more conscious and responsible consumption behaviors.

Under the title “What if …” (What if …?) The fashion firm explores the use of artificial intelligence to amplify its message looking for continuing with its Disseminating efforts Around the inspiration of a change in the fashion and education industry of new generations.

The piece is narrated by Javier GoyenecheFounder of Ecoalf, and exposes both the trajectory of the brand, whose beginnings date back to 2009, as well as their questioning of the status quo of the sector demonstrating that innovation, sustainability and business development can go hand in hand.

Thanks to artificial intelligence, the brand has managed to create a series of inspiring and evocative images with which it reflects that changing the current form of consumption is possible. Ecoalf raises a series of questions that invite reflection and point out the way for urgent rethinking in the management of natural resources in order to guarantee the survival of the planet.

Likewise, creativity, almost three minutes long, highlights actions that Ecoalf performs in the plane of sustainabilitywhich includes from the use of monomaterial tissues to favor recycling, the use of regenerative cotton to recover biodiversity or the collection of marine waste and its conversion into tissues.

From the brand they exhibit in a statement that the video supposes “A cry for governments, companies and consumers“To collaborate with the planet beyond
next season. “Ecoalf visualizes a future where innovation and sustainability are aligned to promote systematic change in all sectors”, They express.

In addition, they point out that with the integration of artificial intelligence in its story, Ecoalf demonstrates how Small brands with purpose can also use technology Advanced to educate and inspire change. “Imagine what we could achieve if all (brands, consumers and legislators) We worked side by side to achieve the same objective“Goyeneche says.”We believe that with AI we can activate much more than a story: a call to action for all generations”

Next to the piece, which can be seen on the Ecoalf website and in its social networks, the brand has launched A contest. Users can share their reflections in the style of the piece, under the formula “And yes …?, In the comments of the Ecoalf publication, and this, through Stories, will select the ten most shocking. The selected ones will receive a bag Pacho of the personalized brand with your phrase.