The envelopes of ketchup, mustard and mayonnaise that we receive with the request at home or those that some collect when they eat or have dinner at a fast food restaurant, often find a place in the home fridge. And, in most cases, we forget that they are there. That’s why, Heinz Brazil He wanted to remember his presence to consumers on the occasion of the celebration of Oscar Awards.

The relationship? The Brazilian movie “I’m still here” (I’M Still Here), Nominated in the category of best international film, with its protagonist actress Fernanda Torres. The film, which has been winning and has granted the country its first award in this section, tells the life of Eunice Paiva, Brazilian lawyer and activist of the movement against the military dictatorship in Brazil.

The occasion has been capitalized by the brand from a creative concept developed by the David São Paulo agency. Heinz has taken advantage of the cultural event to remind consumers about seasoning envelopes that they probably have stored in their refrigerators and that can help them dress their next meal.

“Encourage Brazilian cinema on Sunday becomes much tastier with our ketchup”, Said Heinz on his Instagram profile by sharing the creativity of communicative action. In both video format and photographs, the brand has shown the ketchup envelopes under the Claim “We are here” (We are still here), which is also the original title of the winning film.

“We want to generate a fun, interesting and positive conversation”, Said André Mendes, from Kraft Heinz Brazil, according to The Stableat the end of last week, when the campaign began to spread. “This campaign highlights a common habit in a fun way: forget the sachets in the refrigerator”

“The whole country will be attached to the screens, eating and encouraging this incredible movie“; Rogério Chaves, Executive Creative Director of David São Paulo, pointed out.”Heinz is already a basic product in homes, which makes this celebration even more special and delicious”

The audiovisual pieces were disseminated in television During the retransmission of the ceremony in Brazil, carried out by Balloon tv, and also in the social channels of the brand.