As of last August 30, professionals will be able to use Google Analytics 4 to consult Benchmarking data corresponding to their areas of activity.
Com isso, it will be possible to compare the most important metrics of your strategy with your peers in the sector, which provides a more detailed context for making the decision.
Confirm the details of the novelty:
GA4 A Presents Benchmarking Dice
The new resource of Google Analytics 4 now offers benchmarks based on data from companies in the same sector, called “peer groups” (ou “By groups”). Second shared hair search engine, esses peer groups are based on sinais such as the vertical sector of your industry and other important details about your business.
What about Benchmarking?
As reported by Google itself, Benchmarks are general metrics that help compare the performance of a business with the performance of other companies in its sector.
These data offer valuable context for marketing professionals trying to understand their performance in relation to their peers, or that can help make strategic decisions and define goals.
Pre-requisites for new GA4 Benchmarking resource
As shared on the Google Analytics Help Page, to be eligible for non-Google Analytics benchmarking data, the property must be configured Modeling contributions and business insights Activated in Admin > Account Settings.
It is important to note that, just as data from other companies will be used to provide insights and benchmarking metrics, to enable that functionality, your data will also be used.
However, Google reinforces that data is encrypted and protected, ensuring that private information and data from your company are always preserved. Além disso, Google states that limits are established to ensure that a minimum number of properties are included before the benchmarks are made available to a peer group.
How to use GA4 Benchmarking metrics
As explained above, you must enable the resource in the Administrator settings. After that first step, just access the home page and select the metric that you want to change. Expand the Benchmarking category and select one of these metrics for what you want to view benchmarking data:
The benchmarks are updated every 24 hours and a summary displays:
- Its line of trend.
- Median of your peer group.
- Find your peer group (25th to 75th percentile).
Main Features of the new GA4 Benchmarking resource
This update addresses a long-standing need in the analytical community for comparative data, allowing companies to evaluate their performance more precisely within the context of their sector. Among its main characteristics, we can highlight:
- Personalized peer groups: Users can select from several categories to find the most relevant comparison group.
- Data Privacy: o Google guarantees that benchmarking data is encrypted, protected and aggregated to maintain privacy.
- Wide range of metrics: open acquisition, engajamento, retention and monetization.
Mute the GA4 Benchmarking Peer Group
EITHER peer group The way Google organizes data by sector, in this way, users can access and compare the most significant and precise indicators for their objective.
“For example, if your company operates in the clothing sector, you will select a Purchasing > Clothing peer group.”
To change your peer group, click the peer group button below the next wave “Benchmarking peer group” ao expand or benchmarking dice emblem.
Your parent peer group is attributed to your property based on the sector category chosen during configuration and other attributes, such as your parent URL and application ID specified in the data streams of your property.
You can choose a peer group from one of these categories:
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