He christmas advertisement of Coca-cola in Spain it will also be the same as last year. The soft drink brand will activate the campaign “We can all be Santa Claus” starting November 30 in our country, once again trusting in the figure of Santa Claus to convey a message of generosity and kindness.
Thus, the Christmas spot that can be seen in is the one developed by: WPP Openled by VML and with the support of Ogilvy PR, EssenceMediacom, Accenture and JKR. The piece shows a city full of Santa Claus doing everyday activities, such as going to the gym, shopping or dining in restaurants, to finally reveal that they are normal people animated by the spirit of Christmas. The claim is “The world needs more Santa Claus” and the song is “Anyone Can Be Santa”, performed by British artist Celeste.
From Coca-Cola they point out that the message charges special relevance in our country as a result of the impact of dana a month ago. “With ‘We can all be Santa Claus’ we celebrate the wave of solidarity that has moved the country, and we invite everyone to continue bringing out the Santa Claus inside them beyond Christmas. Because reconstruction will only be possible if we all row together in the same direction“, said Carolina Aransay, Marketing Director of Coca-Cola Iberia, in a statement.
The campaign will also have graphic pieces that will be executed in digital and outdoor advertising, and that influence the campaign message using the resource of Santa Claus, the sleigh and the reindeer.
Coca-Cola bets on artificial intelligence
In addition to the spot, which can be seen on television and digital channels, the company has created digital experiences based on artificial intelligenceas it has activated globally. Thus, it has created a tool, accessible through a QR code on the drink containers, that allows you to start a conversation with Santa Claus and create personalized digital snowballs.
This experience, called “Create Real Magic”, uses, according to the company in a statement, multimodal artificial intelligence, including the generation of 3D avatars, real-time conversations with generative AI and image generation to create a unique and personal experience for each user.
Similarly, Coca-Cola’s Christmas campaign in Spain also with the digital spot that reinterprets the classic “Holidays Are Coming”. The piece has been created with artificial intelligence recreating the iconic Coca-Cola Christmas trucks and their route announcing the arrival of Christmas.
Help those affected by damage
Coca-Cola wanted to take advantage of the communication of its Christmas campaign in Spain to share the way in which it is contributing to alleviating the effects of the Dana in Valencia. He explains that he has collaborated with the rest of the business community, with local authorities and with social organizations, such as the Red Cross, in a first immediate response.
The company claims to remain involved in the reconstruction plans of the most affected sectors and areas. “We are already designing initiatives to continue helping all those affected” said Carlos Martín, General Director of Coca-Cola Iberia. “It is time to continue supporting our bars and restaurants and to be more present than ever with agricultural communities, two sectors with which we have a strong historical link and which we are not going to leave alone.”.
