Pepsi has introduced “Pepsi Ring”a limited edition ring designed to combine urban fashion and functionality that allows you to easily open a can of Pepsi without affecting your manicure.
It is, therefore, a direct response to the concerns of users, who have been sharing on social networks how the simple act of open a can It can become an inconvenience, ruining your manicure while you enjoy a drink.
Inspired by this movement on social networks, Pepsi has created this piece in collaboration with the urban jewelry designer Long Play Jewels. The idea for the ring has been developed by the creative agency PS21 and the PepsiCo Design and Innovation Center.
“We wanted to solve a very real problem to fully enjoy a Pepsi, regardless of manicure preferences”explains Nuria BombardĂł, Beverage Marketing Director at PepsiCo for Southwestern Europe, in a statement. “We have been inspired by a reality of consumption that our audience shared on social networks and we have found a solution through different collaborators to create something. It is not just a piece of jewelry, it is an attitude and a statement of individuality and ingenuity” , duck.
Handcrafted in sterling silver, the Pepsi Ring combines the craftsmanship of fine jewelry with the innovation of industrial design. It is adorned with white zircons and incorporates an opener at the bottomdesigned specifically to open a can of Pepsi.
Bad Gyal has been one of those people who have shared on their social networks the inconvenience of opening a can while wearing long acrylic nails. The brand has precisely counted on it for the launch of this new product, under the claim “Long live nails.”
As part of the campaign, Pepsi celebrated the ring launch at an experiential event at the Razzmatazz room in Barcelona that featured a performance by the urban music star. The brand created a custom ring for Bad Gyal, made of yellow gold and diamonds, in response to her Instagram Story showing how He had broken a nail trying to open a can.
The 30-minute concert took place on a circular stage with LED panels showing images of the ring and its bright details. Attendees also enjoyed an immersive experience that included decorating the room with the brand’s image, a cocktail menu with Pepsi and a manicure station to decorate your nails.
He launch of the Pepsi Ring in Spain has communicated through social networks, through a campaign focused on celebrating self-expression and individuality.
Pepsi has made a first limited edition of the ring available to consumers and people who want one can register through the landing page created for this occasion.
More info: Pepsi Ring
