The actor Adrien Brody, Winner of two Oscar awards for his work in “The Brutalist” and “The Pianist”, has worked as a scholarship for the automobile brand Porsche. The Hollywood sets has changed for the factory production line that the company has in Stuttgart (Germany) to approach art and engineering behind some of the most iconic cars globally.
Porsche collects it in the Documentary short film “The Intern” (The fellow), which he has published on his YouTube channel. The piece has been released during the celebration of the Goodwood Festival of Speed, which took place between July 11 and 14 in the city of Chichester (United Kingdom). The short has been shared in a projection by mode with 30 different models of Porsche cars and the presence of the actor.
The short film follows the steps of Adrien Brody’s experience, declared a fan of motor racing and, specifically, of the brand, during his days working at the company factory. As Porsche has pointed out through LinkedIn, “He joined the production line, learning directly from the team, understanding the precision behind every detail and having an idea of what is really needed to build a Porsche”
Brody not only stars, but also directed this Branded Content, which has the Fabel House production company. “The Intern” is a Personal and felt approach to Porsche’s work From the actor’s perspective as an apprentice of the different functions and tasks. From the details of upholstery to the final adjustment of the engines, the documentary reflects the artisanal proposal of Porsche, but also its commitment to innovation and technology.
“The Intern” allows Porsche to communicate as a close, natural, honest and transparent brand, being seen by the actor’s eyes. Beyond the production of the company’s vehicles, the documentary also TRANSFER ORGANIC THE SEALLY OF THE BRAND AND VISION OF PORSCHE as an organization in regards, for example, to business management or diversity.
Thus, the documentary rises above the products itself and connects with the audience, not only with the fans of the brand or the automobile sector, through A fun and entertaining story.
Here you can see “The Intern” in full:
