Elephants, giraffes, flamenco and even lazy or chameleons. It doesn’t matter if they are large or small, heavy or light, the airline Cathay He assures in his new announcement that he has the capacity to transport all kinds of animals. He communicates it with the creation of an air and digital ark created through a combination of special effects and artificial intelligence.
From the hand of the agency Leo Hong Kongthe division Cathay Cargo It highlights its animal transport service with a storytelling that values personalized attention and care provided by the company, as well as its adaptability to the needs of each species.
The spot has production of LUCKYSPARKS FILMS.
“The Cathay Position Animal Transportation Service guarantees that each creature travels with security and comfort”expresses the airline on its website. “Whether cattle, exotic or pet species, our animal logistics specialized team offers reliable solutions adapted to each trip”
Moreover, as the video description points out, Cathay Cargo is the only transport company in Asia that has the IATA CEIV accreditation for living animals.
“In this video, we want to narrate the maximum care we provide in the solutions of Cathay Live Animal, connecting the importance of compassion with the beauty of these creatures“said Edward Bell, general brand manager, analysis and communication of the company, according to The Stable.”We are proud to treat our guests not as simple shipments, but as living beings with a heart that deserve personalized and professional attention”
As reported by the aforementioned medium, each animal has been created using special effects and artificial intelligence tools with the intention of guarantee that they did not suffer stress during the production process. The choice itself emphasizes the company’s message, not only of its commitment to animals, but also for technological adoption in operability.
“When we came up with the idea of a modern ark, we saw the opportunity to be truly intentional with the use of technology. If we can use AI to prevent animals from suffering the stress of a demanding photographic session, why not do it?”, Said João Braga, Global Executive Creative Director of Publicis Groupe Hong Kong.
In addition to the digital spot, the campaign will have activations in print media, external advertising and social networks. Is especially aimed at a B2B audience Global of animal owners, breeders, producers, buyers and other agents that require high standards in the professional management of animals.
