To, breathe and taste to the last drop of life. This is what Teleoperadora proposes O2 United Kingdom with his New platform and Positioning of branddesigned by its global creative agency, VCCP. Under the Claim “Essential to live”, reviews its founding mission and is positioned as a facilitator of the great moments of life, trying to establish emotional communication in the context of an industry overturned with prices.
“Essential for living” reflects the role that O2 plays by creating unforgettable experiences for customers
The brand aspires to generate emotional and real connections and return customers to the center of messages. To do this, it is linked to the basic element of life, oxygen, And remember that it is the essence of everything.
The idea is presented in a 60 -second spot entitled “First breath”which collects the first moments of a baby after childbirth and shows, through the narration of the actor Sean Bean, all the beautiful experiences that will live during its existence. From making friends, living love for the first time or calling parents to ask for advice. All this, “things you don’t need to worry about now ”, The phrase points. “You just have to know that oxygen gives you life”
The spot has production of the study Girl & Bear and Magna Studios, with the direction of Sam Pilling.
“O2 has always been much more than connectivity: it is about being present at the most important moments of life”, Explains Rachel Swift, brand director and marketing of Virgin Media O2, in a statement.”‘Essential to live’ reflects the role that O2 plays by creating unforgettable experiences, from enjoying a concert to the joy of traveling, celebrating all the good of life, improved by O2”
The “essential to live” campaign will have activations in social networks and outdoor advertising. In the graphics, the company plays with the logo to place it as a center of experiences, such as a scream, a soccer team, a microphone or the moon itself.
“Have you ever wondered why O2 is called O2? It is because, like oxygen, it is essential for our lives”, Says David Masterman, Deputy Creative Director of VCCP.”First keeping us connected to our loved ones. Now, allowing us to unlock a Lime bicycle, go a concert or eat a hamburger”The new brand platform seeks, in this way, to commemorate what the teleopeora represents in The life of each consumer. “It allows us to live experiences that enrich life”
The campaign has MG OMD media planning and will have activations on television, cinemas, streaming platforms, social networks and outdoor advertising.
