Moeve It is the new brand that, in October last year, left Cepsa behind, the acronym for the Spanish Company of Petróleos Sociedad Anónima, with the aim of strengthening its commitment to sustainable energy and mobility to become “European reference for energy transition”.
And a strategic step that has just been given with the new Moeve brand to reach that goal is to approach the sports land and the impact and amplification granted by LaLiga de Fútbol.

Specifically, Moeve has become Title Sponsor of the Women’s Soccer League (League F) as well as LaLiga Genuine. It will also sponsor all LaLiga competitions to reinforce its new brand in sports. As noted in a brand statement, the agreement marks a historical milestone to be For the first time the same sponsoring company of all professional soccer competitions in Spain: Title Sponsor of League F and LaLiga Genuine, as well as official sponsor of LaLiga EA Sports, LaLiga Hypermotion FC Future. The sponsorship agreement has been formed from the 2024/2025 season until 2027/2028.

For Maarten Wetselaar, Moeve CEO, “They are the best allies to help us move our transformative purpose in the world of energy to millions of people. We are convinced to achieve common challenges that we have as a society, such as the energy transition”.

In this sense, a Environmental Sustainability Technical Office which will offer advice to the competitions and clubs of LaLiga and Liga F in the field of sustainability. The idea is to work hand in hand with clubs to favor, for example, their mobility with low emissions or analyze the environmental risks of their activity.

Javier Tebaspresident of LaLiga, has described this alliance with Moeve as “Great news. Every day we work to build a better world -driven world and we are convinced that this agreement represents a firm step towards the future of sport, where technology and social responsibility go hand in hand”.

Maarten Wetselaar, CEO of Moeve, along with representatives of LaLiga, Liga F, LaLiga Genuine, LaLiga EA Sports, LaLiga Hypermotion and FC Future.

The descent of sponsorship

Under this agreement, Moeve will have advertising presence In digital supports, stadiums, sports broadcasts and social networks of LaLiga, Liga F and the rest of the competitions, as well as in strategic events of the football ecosystem.

According to data cited in a press release, LaLiga is The most followed competition in the world in social networkswith more than 247 million followers on 16 platforms and 20 different languages; While Liga F, since its professionalization in 2022, has been among the three best leagues in the world, experiencing a growth of +125% in stadium assistance, folding the television middle audience per game with respect to the previous season and overcoming the history of women’s football for the first time the 6 million spectators. In addition, Liga F is the most growing competition worldwide in its social media profiles with the increase of followers of a +172% compared to the previous season, and registering 60 million scope, 30 million display of own content, 4 million interactions and 145 million impressions.

The Moeve brand It will be seen in the LED fences and the fences of the stadiums during the retransmission of the games, as well as in television ads of more than 1,000 games per season. The sponsorship agreement also includes tickets, collaborations with players, players and teams, as well as in merchandising, and experiences For employees, clients and collaborators of the energy.

For Beatriz Álvarez, League President F, “It is a pride to announce the incorporation of Moeve as Title Sponsor. It marks a valuable milestone in our history by associating with a great company, a reference in the energy sector”. And this strategic alliance is understood as a demonstration of confidence that great brands deposit in the potential of the female competition. “With Moeve, tomorrow’s game we are already winning today, because we share values ​​and a vision of the future based on equality, sustainability, talent and innovation, and will become the engine to continue moving forward in building a more visible league as a reference for new generations.”

LaLiga FC Futures and LaLiga Genuine will be the first milestones of the Alliance. In June Moeve will already be present in the competitions of La Laliga Genuine through its foundation -consistent in a competition for people with intellectual disabilities- and from La LaLiga FC Futures, a sub-13 competition where players such as Andrés Iniesta or Fernando Torres have left.