Rest, beach, pool, trips…. Summer’s leisure activities have diminished, one more year, television consumption and the audience of the medium, which has been affected by a usual seasonality. However, an August currently loaded in different areas has promoted the connection with the informative spaces and has favored the leadership of Antena 3’s proposal.

They are the main conclusions that can be inferred from the monthly television audience report offered by Windward, and prepared with Kantar data. According to this, the daily consumption time per spectator (on whom they see television every day) of the month of August has been 280 minutes, that is, 5 minutes more than in July, but 9 minutes less than the August of the previous year.

In addition, each person (about the population universe of 47.1 million) dedicated an average of 2 hours and 18 minutes (138 minutes) a day to watch traditional television, which is 9 minutes less than the previous month and 7 less compared to August 2024.

Who watch television in Spain?

With regard to the profile of the spectators, the report indicates that those who have spent more time to watch television have been the over 64 years (274 minutes a day) and women (146 minutes a day).
Regarding the location, again, Asturias (179 minutes) and Galicia (158 minutes) are the regions where television was most seen in August.

According to the data offered by Barlovento, the unique spectators accumulated in the month reached 41.5 million, a figure that represents that 88.1% of the population contacted traditional television. In addition, 22.8 million Spaniards watched television every day at least a minute, that is, 48.5% of the population.

On the contrary, according to the report, there were 5.6 million “telephone”, which means that 12% of the population did not see television at any time during the month of August. The figure is an increase of 1.3 million more than the previous month, which shows the seasonality of consumption.

Streaming television consumption

The report also breaks down digital television consumption and collects “other audiovisual consumption” different from conventional television -which include streaming or video platforms, recorded content, video games or radio.
In this sense, the average time of hybrid consumption has been placed in 52 minutes per person a day, that is, a minute more than in July and 5 minutes more than in the same month of the previous year.

This makes the total time of use of the TV (traditional television + other uses) has been 190 minutes per person a day and 341 minutes per spectator a day. The data reflect a decrease of 8 minutes in the first case, but an increase of 11 minutes in the second, compared to the previous month.

According to Barlovento, 27% of the total use of the TV is for “other audiovisual consumption” different from conventional television, that is, use of streaming, video, recorded content, games, radio, etc.
In addition, the exclusive audience of these “other uses”, that is, the number of people who use the TV for another different activity to watch the traditional linear television, has been 2,991,000 spectators.

The most watched on television in August

In a month of August dominated by the current policy Internationality and a devastating fire in the Spanish territory, the most watched television broadcast has corresponded to the information Antena 3 News 1, broadcast on August 18. He brought together 2,067,000 spectators and accumulated a 22.9% screen share.
It should be noted that the chain has been made with the 25 most viewed emissions of the month, all of them informative spaces.

Reluring the content of the format report, LA1 was made with the most watched film. It has been “Jurassic World: The Fallen Kingdom”, broadcast in the “Movie de la Week” program, on August 24, and reached 1,170,000 spectators on average and 12.9% Share.

Instead, Antena 3 has raised again with the most watched series in August. It has been, once again, “dreams of freedom”, whose chapter issued on day 6, brought together 1,238,000 spectators and accumulated a 15.7% screen share.

The Atresmedia chain has also achieved the gold minute, that is, the most watched television minute in August. It has corresponded to the program “The Roulette de la Luck”, issued on the 25th to 14; 57h. Accumulated 2.5 million viewers.

The television audience for chains

One more month, Antena 3 has continued to lead the audience ranking for chains, with a 12.2%screen share. For its part, La1 occupies the second position, with a 10.4% share, while Telecinco falls to a fourth position, with 8% of the screen share, below the set of regional chains that have accumulated 8.7% of Share.

It should also be noted, on the one hand, that the unique spectators of the chains in open have been 40.9 million, that is, 87% of the coverage. And on the other, that the set of the 80 chains that make up the payment issues reached 12% of the screen share.

Attending to the audience for time stripes, the 1 led the morning and the late-night, while Antena 3 has been the preferred option for desktop, afternoon and primere-time. For its part, Energy has headed early. By Targets, Antena 3 has led between women and 1 among men. By ages, the audience has been distributed: Boing has conquered children under 4 to 12 years, 45 to 64 years, and Antena 2 to the rest of the segments.

In response to television groups, Atresmedia – with 6 chains in broadcast – occupies first place in the ranking with 25.2% screen share. Mediaset – with seven emission chains – follows with 23.7%, and Grupo RTVE – with five chains – closes the podium with 16.5% of the screen share.

Television advertising in August

According to Barlovento, the volume of GRPs of advertising campaigns decreased by -12.5% ​​in August compared to the same period of the previous year, until it is located at 93,585 GRPS 20 “. The number of active campaigns has also fallen by -4.4%.
The most watched spot has corresponded to the Repsol campaign, issued on August 7 in Antena 3, in the “Repsol on stage” space, with 16 GRP’s 20 ”.

The first positions by the different advertising attributes are:

• Campaign: “Carglass / Crystal Repair”, with 1,675 GRP’s 20 “
• Advertiser: collector’s gallery, with 4,525 GRP’s 20 ”
• Brand: collector’s gallery, with 4,525 GRP’s 20 ”
• Sector: distribution and restoration, with 20% of the advertising pressure

In numbers, we have talked about:

• Advertisers: 1,143, -5.7% less than in August 2024
• Spots: 673,553, one -17.1% less compared to the same period of the previous year
• GRPS 20 “: 93,585
• Sectors: 21
• Brands: 1,317, -6.1% compared to August last year
• Campaigns: 1,721, -4.4 % compared to August 2024

More info.: Barlovent Audiencias Televisión August 2025