For many, Christmas is the favorite time of year and synonymous with celebration and joy. Others associate these dates with excessive consumption and crowds. Wallapop sings about that other part of the holidays that is not usually talked about in its Christmas advertisement, with which it claims an alternative way of facing the celebrations.
It does so with the help of singer David Bustamante, who performs an “anti-carol” in the campaign designed by the internal creative team. The platform relies on humor and irony to send a message about authenticity and encourage Spaniards to live Christmas as they wish, leaving aside traditions and conventions if they want.
Before the launch of the spot, Wallapop has sought to generate interest in the campaign with a brief teaser phase in which David Bustamante performed, supposedly by mistake, a live broadcast in which he criticized Christmas social obligations with his brother. Cabronazi’s profile echoed and also shared the video.
The artist alludes to this at the beginning of the advertisement, before performing a song that he himself has helped compose and whose lyrics reflect some of the small frustrations linked to consumption at Christmas, such as incorrect gifts, endless meals, or the Christmas lights that are installed earlier each year. Through music, the second-hand platform invites people to get rid of what does not represent them and keep what makes them happy.
The advertisement was produced by Belledenuit Studio.
In addition to the Christmas advertisement, Wallapop complements the campaign with a collection of objects related to David Bustamante that appear in the “anti-carol” video and which are intended to inspire users to give a second life to what they no longer need or what they no longer use.
Among them you can find a Christmas sweater the singer gave his aunt Encarna; a paddle tennis racket that you don’t need because you already have others; the sunglasses he is wearing in the spot; a snow globe with your photo; and even a zambomba that includes a dedication from the artist.
All items will be available starting November 20 at 12 noon on a Wallapop profile created especially for the occasion, for all those who wish to get a David Bustamante souvenir this Christmas.
“Not everyone lives Christmas in the same way, and I thought it was fun to give the typical Christmas carol a twist and talk about those things that many of us also feel, but that no one usually sings.”says David Bustamante, in the brand’s statement.
“At Wallapop we believe that there are as many ways to celebrate Christmas as there are people in the world. Therefore, we want to claim the freedom to live these dates in our own way, getting rid of what no longer represents us and prioritizing what makes us happy.“, commented Edurne de Oteiza, acting Marketing Director of Wallapop, in a statement.
With this campaign, the brand continues the concept worked on “That’s not me”, designed by the agency &Rosàs, which has been executed in recent months. With it, Wallapop invited us to leave behind the objects that no longer fit our current lives and find those that do.
