The food says many things. Cooking can help you disconnect after a busy day, you can also make you feel good if you are under mood. The food can also be used to transmit affection to others, to apologize or to celebrate. In the British supermarket chain Tesco They are aware of the importance of food on a day -to -day basis and on this they have built their new advertising campaign.
Has been devised by the creative agency BBH London And it is titled “ITS NOT A Little Thing. ITS EveryTHING “ (It is not something small. It is everything). It is composed of a spot that highlights the emotional impact of food through a series of vignettes that reflect how food helps to express themselves and how details make each dish special.
The piece has had Iconoclast In production.
“Food is not just fuel: it gives us comfort, joy, pride and union. Therefore, from daily meals to celebrations, we are here to help you savor every moment with delicious food, your way”, Comment from the company on their website.
“When it comes to food, every detail matters to us, because we know the role that plays in the life of our clients. Our new campaign captures this“said Murray Bisschop, Tesco Marketing Director in the United Kingdom, according to Little Black Book. “We believe that a large dish begins with quality ingredients, be it a tender fillet, crunchy vegetables or juicy corn cobs. For us, it is not a small thing, it is everything “.
In addition to the announcement, the campaign includes the launch of a limited edition of the characteristics bags of the company, which he calls “Bags for life.” Tesco has eliminated his name from all of them and, instead, expresses some of the emotions he collects in the campaign using his iconic visual identity. Thus, consumers can get bags with the words “Loved”, “Thank” or “Party”.
These bags also star in exterior advertising pieces.
The initiative is understood as a continuation of “Icons”, The external advertising campaign launched in October last year. In it Tesco replaced the letters of its logo with fresh products whose initials formed the name of the company, which highlighted its iconic brand and noted its association with quality.
“ITS NOT A Little Thing. ITS EVYTHING” will have activations on television, video platform on demand, cinema, social networks, radio, press, external advertising and digital media. The campaign will replace “Food Love Stories”, that for seven years has served to communicate the supply of supermarket food.