56% of SME owners acknowledge having difficulties when maintaining their sentimental relationships due to labor demands. It is a fact that they offer from the logistics company SEUR And on which he has based his new marketing action, called “The Love Business”with which he seeks to contribute to the emotional well -being of entrepreneurs while he intends to establish himself in his top of mind.
Moreover, the company defines the initiative as “One more way of demonstrating Seur’s love for small businesses”And it involves the creation of a Online service for the search for a couple oriented to owners and managers of small and medium enterprises. Seur aspires, as explained in a statement, to help them find a love compatible with their work.
To do this, the service will not only seek potential sentimental partners for entrepreneurs based on their personality, interests and preferences, but will also depend on the Compatibility of your businesswhich makes The Love Business a unique proposal. As an example from Seur indicate that a cheesero can be paired with a wine expert, or a shoemaker with a sock designer.
It is a creative concept developed internally By the Geopost team and has been launched both in Spain and in Portugal.
The action is tangible in a web space in which Seur invites owners to participate and use the service. To do this, they must fill in the form with some personal and professional data, which will serve as a basis for finding potential couples and that Seur will send them to decide if they want to get in touch.
The company will admit the candidacies until February 28.
In the face of making such matches, Seur has trusted Carlos Sobera, Presenter of the television program “First Dates”, as its Love expert. The brand ensures that it will put its knowledge and experience at the service of the owners of the SMEs. “Little entrepreneurs are the soul of this country, people who put all their effort and passion in their businesses”; He has commented Sovereign in the statement of Seur. “It cannot be that by surrendering to their work they have to give up love. My goal is to help them find their ‘half SME’, someone with whom to share not only their business, but also their illusion and their day to day”
In addition to the audiovisual piece, Seur is making known the initiative within the framework of the Valentine’s celebration with a Vinilada van that will travel these days the streets of Madrid.
The action is based on a study by One poll between a sample of 250 respondents that run a small or medium -sized company., Between September and October last year. The survey points out that 46% of SME owners recognize that they have had to End a love relationship because of your work. 38% claim that they were too busy to commit, while 28% admit that they constantly canceled their plans. In addition, almost 40% consider that their partner does not fully understand their business or what it demands.
More info.: Seur – The Love Business
