Scopen has presented the results of the latest edition of the “Best PR Agency to Work for”, a report that identifies the most attractive communication and public relations agencies to work for, according to advertising, marketing and communication professionals. On this occasion, LLYC and Apple Tree once again lead the list, maintaining the positions they have held since 2017; while Harmon has significantly improved his position to be on the podium.
The field work for this edition of the study was carried out between the months of March and May 2025 and is based on interviews with 377 professionals. The sample profile is made up of 71% women and 83% of the respondents are located in Madrid. In addition, 73% work in independent consulting firms and the main positions are Account Director or Division Director.
The 10 most attractive PR agencies to work for
LLYC has maintained the leadership of the list for eight years
The ranking of the most attractive communication and public relations agencies to work for continues to be dominated by LLYC, which has maintained leadership for eight years. The agency, which is one of the five Spanish communication agencies that earn the most, according to the ranking of PRovoke Media, stands out for its comprehensive approach and global presence in the market.
It has recently presented a new positioning, under the concept “Partners for What’s Next”, which is an invitation to look at the present from another perspective.
Apple Tree, which is also among the Spanish communication agencies with the highest turnover in the aforementioned ranking, maintains the second position, which it has also held for eight years. For his part, Harmon completes the podium, climbing six positions from the ninth place he occupied in 2023.
The rest of the table is made up of: Ogilvy, Edelman, Roman, Havas PR, Kreab, Tinkle and Canela.
The report also includes the most attractive brands to work with, according to communication agency professionals. Ikea leads the 2025 ranking, followed by Inditex. The consulting firm points out that the company appears strongly in this second position, not being one of the companies that stood out previously. Coca-Cola closes the podium on a list that is completed with: Mahou San Miguel, McDonald’s, Google, Apple, L’Oréal, Netflix and Hijos de Rivera.
The situation of PR agencies
In addition to highlighting the best agencies to work for, Scopen’s analysis also gathers interesting data on the current situation of professionals’ relationships with communication agencies. Thus, in the field of factors for changing employers, economic conditions and salary stand out (66%), followed by the project or professional challenge posed (36%), the schedule (30%).
This reflects the challenge that the sector still faces in terms of talent management and improving working conditions.
Despite this, according to the report, only 13% of professionals are considering changing consulting firms, a percentage, however, that grows from 10% in 2023. Of those considering changing, 75% would go to advertising companies. The figure grows from 66% two years ago.
The report has also focused on the criteria of professionals when selecting the agency to work for. Among the intangible factors, camaraderie (31%) and the company’s corporate responsibility (19%) are at the top. At the level of tangible criteria, conciliation (62%) is what stands out the most, followed by the contract (remuneration and duration, 25%).
