A butterfly is the symbol that unites the Lala milk brand with the Jewelry Moss Moss firm. Both Mexican companies have the insect as the main element of their corporate images. But they also claim to be united, not only for what the animal represents, but also for the purpose of transforming lives.
That link has materialized in the creation of a solidarity pendant. Lala and Tanya Moss have created a butterfly jewel that celebrates what it represents: strength and hope. The piece, according to brands, claims the power of small gestures that change lives.
And it is that what was collected through its sale will be allocated entirely to Fundación Teletón México, a non -profit organization dedicated to providing comprehensive and quality care to people with disabilities, cancer and autism. Lala Group exercises as a sponsor of the organization.
“This collaboration reflects creativity, solidarity and a shared purpose: to join for a cause that really matters. Together, we are supporting Teletón México Foundation, helping to change the lives of children throughout Mexico”; Commented Javier Pejito, vice president of marketing of dairy products from Grupo Lala.“Because sometimes, a single flutter can cause a transformation and make a real difference”
“In Tanya Moss we believe that true beauty transcends the visible and is reflected in actions that transform lives”, Explain from the jewelry on their website.“The causes they carry are carried in the heart find their way and we are convinced that a simple flutter can generate changes and transform everything”
As he explains, the jewel is made in silver with the distinctive silhouette of the Lala butterfly, and is accompanied by a sodalite stone. The firm points out that it represents truth, intuition and inner strength. “A design with Mexican soul that not only beautifies, but also helps change lives”, They expose.
The jewel, of limited edition, has officially presented in one of Tanya Moss’s stores, as the firm on social networks has shared. In addition, it has had the support of influencers and content creators to enhance the scope of the message.
The initiative has been developed in collaboration with the Ogilvy Mexico agency and works different aspects that help continue building the Lala brand. On the one hand, it promotes notoriety through the strategic alliance with Tanya Moss, and raises its status and perception by transforming its visual identity into a luxury object.
Likewise, it transfers the commitment and purpose of the company, not only for linking with a social cause and a solidarity action, but also to be erected as a relevant agent for society.
