The rights of LGTBIQ+ collective They are at risk. Throughout the last three years more than 90 legal initiatives have cut community rights worldwide, and in many regions homosexuality remains illegal and equal marriage is far from being a reality. Given the situation, the consultant Llyc Look at the past to pay tribute to those who undertook the fight and remind society that there are essential rights that are not yet consolidated.
“Signs of Pride” reactive original banners of the first Pride
He does it, as he has been able to know Reason.WHY In Primicia, with the global campaign “Signs of Pride”, rescuing and reactivating the original banners that toured the streets of different cities in the world during the first demonstrations of pride and the first Pride. In addition, it returns them to those contexts precisely from the hand of those who carried them decades ago with the intention of pointing out that the defense of diversity, equality and inclusion is more urgent than ever.
The campaign has developed in collaboration with the producer DIM Sum and with him ORGANIZATION SUPPORT LGTBIQ+ from five countries: Redi – Business Network for diversity and inclusion LGBTI (Spain); Foundation December 26 (Spain), Yaaj (Mexico), collective Sol (Mexico), Colombia diverse (Colimbia), Movilh – Movement of homosexual integration and liberation (Chile) and Grand Rapids Pride (United States).
The banners have returned to the streets of Bogotá, Mexico City, Grand Rapids, Madrid or Santiago de Chile. in A symbolic gesture that unites generations and reactive the power of their messages. And it has been collected in a main audiovisual piece, starring Spanish activist Ramón Linaza, who fights for LGTBIQ+ rights since 1976.
Through the Linaza experience, a tour of the advances achieved over the years is offered, as well as a critical look on the current panorama. His testimony of almost a dozen conversations with seniors from different countries, thus connecting past and present of activism.
In addition to the audiovisual and street action, “Signs of Pride” includes a web experience that collects interviews with activists offering the possibility of deepening their stories. Comparative photographs between the original and current banners are also shown, evidencing the validity of the messages.
This has been possible thanks to the collaboration with organizations and a complex documentation work.
“We wanted to return to the origin, to those who lived this in times even darker, look back but without nostalgia, to show what things we were supposed to be threatened again”, Explains David González Natal, partner of LlyC and project leader, in statements to Reason.WHY. “They are posters of the past that have to return to defend the present. Banners are a symbol of the importance of memory and activism”
It is a message that activist Ramón Linaza considers very necessary. “It is important to know where we come from and what has cost to conquer rights that, now, are in danger of recoil for today’s speeches that even start from the institutions themselves”, Says in conversation with this medium.“Spain is a reference in diversity, but all that is at risk”
Positively values the Llyc initiative: “Now more than ever companies must contribute to giving visibility and security to people”
“Signs of Pride” adds to the trajectory of defense and commitment to the diversity of LlyC and that over recent years has materialized in various initiatives. Among them, the report “Companies and diversity LGBTIQ+ and transparent”; “Rainbot”, an AI tool that transforms hate tweets towards people LGTBIQ+ in love poems; “Free the voices”, a bank of synthetic voices based on voices of the collective.
A commitment That, as David González Natal moves, he will not fade despite the trend existing in certain markets, in some of which Llyc operates, to dilute the efforts ofi (diversity, equality and inclusion). Movements that, he says, can put the leadership of companies at risk and the perception of their values. Moreover, he points out that the consultant’s policies are supporting, promoting and growing in all regions.
“For us it is key to boost issues that have to do with our values, and we cannot let them depend on fashion. Diversity is fundamental in our commitment to society”, Points the Llyc partner.“We work so that our clients, employees and consumers feel safe and protected, and current setbacks are trusted and value destroyers”
