The Seat Ibiza celebrates its 40 years with its own musical that has the car as its axis

Jane Anderson
Jane Anderson
cartel del musical salta conmigo

To celebrate the 40th anniversary of the launch of the Seat Ibiza, the Spanish brand has presented “Jump with Me”a musical show that pays tribute to four decades of history of Spanish pop music. Thus, from November 28 to December 22, the Callao Cinemas in Madrid will become the setting for this experience that responds to the car brand’s commitment to Branded Content.

The artistic direction has been carried out by the Yllana company, while the creative idea, development and production has been carried out by Experiencebrand experience consultant. And, as explained in a statement, “Salta Conmigo” will be more than a musical show. Through the musical hits that have marked several generations, for two hours the public “will travel in time, reliving the key moments of Spanish pop music, reconnecting with the songs that are part of our lives.”

“The connection of the Seat Ibiza to music has been absolute”

According to Cristian Calvo, Marketing Director at Seat Spain the connection of the Seat Ibiza to music “It has been absolute, but not only related to the shows, but also to those millions of stories that have been experienced on each trip. On this 40th anniversary, we wanted to highlight more than ever the spirit that has accompanied us throughout this time” .

For his part, José Ignacio Hernández, Managing Director of Experientia. has indicated that the proposal for Seat is included within “from our entertainment asset generation vertical. With this musical show we want to get closer to different audiences through experiences that help us connect with people. And if there is something that can generate that strong connection, it is music.”

The plot follows a group of young people, guided by Max – the eccentric owner of a very special place – who must save the music that is mysteriously disappearing. In each time jump, the public will witness and participate in a journey through the songs that defined decades, with a stage set up designed to immerse viewers in the magic of each era.

During the show, attendees will enjoy a selection of songs that marked generations, from the classics of the 80s to the most current hits, with the Seat Ibiza as the main axis.

Tickets are available exclusively through the Fever platform.