“Shipwrecked 25 years ago, but they will need centuries to disappear”
The deteriorated form of Wilsonthe iconic volleyball ball of the movie “Náufrago”, starring Tom Hanks in 2000, and his drifting odyssey at sea for years articulate an impressive awareness campaign on the degradation of the oceans. It is a Interactive audiovisual experience which seeks to make the devastating impact of plastic pollution.
It has been promoted by the Brazilian organization Blue Wave Institute, that works on biodiversity and preservation of marine ecosystems; the UNESCO (United Nations Educational, Science and Culture Organization) and AliveBrazilian telecommunications brand owned by Telefónica. He has worked with the agency Africa Creative And it is launched before the celebration of World Ocean Day, on June 8, and the United Nations Conference on the Oceans, which will take place in Nice (France) between June 9 and 13.
The initiative proposes, by the hand of the ball, an interactive trip by 450 years of environmental transformation. For this, a visualization experience has been created that shows Wilson’s degradation since 2000, when it fell to the sea, until 2450, at which time its complete disappearance will occur.
The campaign relies on UNESCO data and Vivo’s technological experience. Thus, they have been collected News, studies and reports on climatic events and the situation of the oceans To represent, among other things, the impact of the collapse of the glaciers, the increase in sea level and sea pollution in the appearance of the ball and the state of the planet.
Thus, on the website enabled for the initiative, you can take a tour of both past and projections. From the year 2002 the sinking of the Prestige oil company is remembered, 2009 highlights an estimate of 7 million plastics spilled in the sea, while 2024 refers to a new record in the disappearance of ice surface. By 2055 predicts the extinction of polar bears and marine lions, and for 2100 that 60% of the coastal areas will experience greater extreme tides.
As reported by a statement on the campaign collected by Adagerecent UNESCO reports point, among other things, that 2023 was the warmest registered year in terms of Oceanic temperaturesor what sea level has already risen 9 cm in the last 30 years. They also point out that oxygen levels In the oceans they have decreased 2% since the 1960s, which has resulted in more than 500 coastal “dead areas” where marine life can no longer survive.
According to UNESCO, there are already between 1.1 and 4.9 million tons of plastic in the ocean, and the main sources are discarded fishing rigs and single -use plastics.
“This project seeks to humanize science”, Said André Luis Esteves, director of the Onda Azul Institute, according to the aforementioned medium.“By following the route of a simple object, we illustrate decades of invisible damage caused by plastic waste and why you need urgent world attention. With living, and inspired by the scientific leadership of UNESCO, we have transformed the data into a story that people can feel”
“Science alone does not move people; The stories do. By turning complex data into a powerful visual trip, we contribute to make the invisible visible”; Raphael Vandystadt, Vice President of Sustainability of Africa Creative.”Communication plays a strategic role when mobilizing collective action“,
More info.: Wilson’s Odyssey
