Choví and salsa brava: how to turn a product launch into a cultural movement Jane Anderson January 22, 2026 The social-first strategy finds its limits: Warc warns that virality is not enough for brands Jane Anderson October 3, 2026 A crop top can wait if there is pizza: Casa Tarradellas portrays two sisters in its new spot Jane Anderson October 2, 2026 Lidl replaces its brands for dogs and cats with a new global brand: “Max & Mila’s World” Jane Anderson October 2, 2026