Vehicles turned into offices, halls or studies. The automobile industry continues to work for forced marches to adapt to the new sustainable mobility required by European regulations. And while doing so, some brands are transferring part of technological innovation dedicated to platforms and motors, to redefine the concept of traditional mobility From the habitats.
This is the case of Kia that, at the beginning of the year, he presented his new PV5 electric van and that now completely revolutionizes his proposal under a according to the LG technology brand. The Alliance, announced in the Seoul Mobility Hall, involves the integration of intelligent life solutions based on LG in the Korean manufacturer models that use the PBV platform.
In this way, from 2026 consumers will find some KIA models on the market Equipped with refrigerators, ovens and other LG devices. They will be, as explained in a statement, vehicles with multifunctional spaces that will adapt to any situation, “transforming daily mobility into an extension of comfortable lifestyle and without complications”, They detail in a statement.
The first vehicles that include the new agreement are the Spielraum Studio and the Spielraum Glowtwo concepts oriented to different uses and profiles depending on the configuration they offer from their habitats. The first is designed for entrepreneurs or workers who travel a lot, and integrates the intelligent mirror LG Styler, a coffee maker and an automatic clothing service that organizes garments under personalized configurations.
Spielraum Glow, meanwhile, is designed for field lovers accustomed to camping and picnic. To do this, it incorporates a refrigerator, the lightwave oven and the LG winery. All these appliances have Moodup panels, which allow modifying the interior color of the user’s convenience spaces. The model is also equipped with LG Thinq On, a there will be domestic with artificial intelligence which serves both virtual and home controller of the devices.
“This collaboration represents an exceptional opportunity to expand our vision of future intelligent space solutions and create new experiences based on the lifestyle of each user outside their home, both in the mobility sector and in other daily environments”, Says Lyu Jae-Cheol, president of LG Home Appliance Solution.
For his part Won-Jeong Jeong, executive vice president and director of the commercial division of Kia in Korea, highlights the Innovative positioning which acquires the brand to address market atomization. “This association with Electronics promotes the fundamental value of PBVs, contributing to a new mobility paradigm in which vehicles evolve towards personalized spaces to live and work”, He adds.
With the agreement, both companies reinforce their product innovation strategies. LG starting from the Mobility Experience (MX) platform that he presented at the last CES and that will allow the brand take their developments beyond homesto commercial and mobility environments under a customization approach.
Kia, on the other hand, has managed to revalue her brand image in recent years through of design and technology. The manufacturer is no longer that Asian company with low quality products from the beginning of the century, but already occupies high positions in different sales rankings worldwide, having made a clear commitment to innovation both in engineering and in the manufacture of vehicles.
