“Montoya, please“It is, perhaps, the most repeated phrase of recent days. Or, at least, the one that has been seen and heard in social networks. It is the one that has become popular following a television moment of the reality show “The island of temptations” starring one of its contestants, José Carlos Montoya. And it is the one that Burger King He wanted to capitalize on the celebration of Valentin.

The hamburger chain has launched a promotion on the occasion of the feast of February 14. Taking as reference the concept of the Popular “Traffic light party”encourages users to find their ideal partner in their establishments by going dresses with colors that reflect their availability to love.

In this way, Burger King will offer promotions based on red, which means that consumers already have a partner; of the yellowwhich symbolizes indecision; and of the greenwhich reflects that they are looking for a partner. And to communicate all this has created a series of pieces for social networks with José Carlos Montoya, whose participation in the Telecinco program has gone viral.

In it Sketch created by the brand You can see Montoya making an order in one of Burger King’s establishments and receiving different options to obtain its promotion. The contestant resorts to some of the comments of his passage through the reality that have become viral in recent weeks and makes winks to the behavior attributed to each of the colors.

Burger King’s promotion is Available in the 900 restaurants of the brand in our country and can be welcomed by those who come dresses from any of those three colors. Specifically, consumers who present red will have double menus; Those who do it green, 2×1 in King Fusion; and those of yellow 2×1 in medium fried potatoes.

This has also communicated the brand also through social networks, with photographs of Montoya dressed in the different colors and enjoying the different products of the chain.