Sephora brings its new brand proposition, “We Belong To Something Beautiful,” to life with an inclusive celebration that challenges traditional family holidays, focusing on what makes the Christmas season magical: being together.
In your christmas advertisementlaunched across Europe in partnership with BETC Etoile Rouge and BETC Fullsix, the brand invites us to reinvent traditions for a different Christmas season. The spot, which shows the collaborative creation of a Christmas tree made from balls, is presented as an ode to friends and chosen families. A kind of reminder that belonging gives us the power to be ourselves, try, dare and flourish, “regardless of our relationship with beauty”they explain from Sephora.
The campaign will be launched during this month of November on TV, VOL, points of sale, social networks, OOH and DOOH in European countries and the United Kingdom.
Technical sheet
- Brand: Sephora
- Brand Managers: Benedicte Sugauste, Elodie Barbe, Joanna Rabar, Sandra Samarakody, Oceane Scaro
- Advertising agencies: BETC Etoile Rouge and BETC Fullsix
- Agency Managers: Olivier Vigneaux, Mathieux Roux, Emilie Grimaldi, Sarah Poinsot, Valentine Moura
- Creative Director: Florence Bellisson, Marie Roquelaure
- Senior Artistic Director: Sebastien Masse
- Artistic director: Juliette Chatal
- Copywriter: Shanice Clarke
- Musical Creative Director: Adam Ghoubali
- Strategic planners: Arnaud Giscard d’Estaing, Alice Ouary
- Creative Resources Coordinator: Anne Guillaume
- Art buyer: Isabelle Mocq
- Television producers: Leslie Levy, Sarah Dufief
- Director: Tess Lochanski
- Production companies: Iconoclast, Broadcast
- Sound Company: GUM
