He Big Mac It is, for many consumers, more than a hamburger. It has been a source of visual, cultural and emotional inspiration. It has been repeated, imitated and, in some cases, even tattooed. This symbolic dimension is what you now want to recognize and value through the figure of the largest Big Mac Lover.
And it is that McDonald’s has proposed to celebrate the Big Mac lovers And, for this, the brand is looking for the biggest fans of this hamburger in Spain. The objective is to verify how “Big” is the love of the followers of the Big Mac, so the company has launched a campaign by the TBWA agency Spain in which Consumers will be the protagonists and they will be able to demonstrate their fidelity to the hamburger through activations in different channels.
In Madrid the casting will be done inside a Big Mac Gigante
The castings They will be the central axis of this search for the biggest fan of Big Mac. In them, attendees will have to test their love for the iconic hamburger and will do so in Madrid on May 22 and 23, in Barakaldo on May 28, in Valencia on May 31 and in Malaga on June 4. As explained from the brand in a statement, each hearing will be attended by A jury composed of influencers and celebrities related to the Big Mac universe, such as Ana Mena or Xuso Jones.
In the case of Madrid, the casting will be carried out in a space specially designed for the occasion. It will be inside A Giant Big Mac And, in addition, 3,000 bottles of the Big Mac sauce will be delivered. In the rest of the cities the castings will be carried out on a special bus.
For the evaluation, knowledge about hamburger and creativity will be taken into account when demonstrating that love for the Big Mac: makeup, disguise or compose a song could be valued by EK Jurado when determining the percentage of fidelity.
The campaign will also feature digital activations, where people can demonstrate their love for Big Mac through different challenges in social networks. On the other hand, landing has been activated Comodebigestuamor.es where, through a peculiar test, fans can know their percentage of fidelity to hamburger and the data may increase as it participates in the different activities.
This hamburger has generated a Community of followers characterized by their faithfulness. And, despite the constant evolution of consumer preferences, the Big Mac has maintained a faithful fans base that always chooses it despite the existence of other options, which makes it an iconic product. That is why McDonald’s wants to give this recognition to fans and will launch a new Big Mac recipe in his honor, reinventing the original, with the new Grand Big Mac BLT (Bacon, lettuce and tomato).
