He summer ad DAMM star For this 2025 it is already here and is titled “The same as always”. The beer brand expands its already iconic “Mediterranean” platform with what it defines as a tribute to the old summers and the small pleasures and moments shared with loved ones. It is also an ode to the landscape, the culture and cuisine of the Mediterranean.
The Estrella Damm announcement tells the story of five friends who decide to spend the summer together, A summer “doing the same as always”: same house, same beach, same excursions. A familiarity that is precisely the key to generating customs that give form to a way of living.
“The same as always” is starring actors Quim àvila, Pol Hermoso, Ariadna Llobet, Blanca Parés and Albert Salazar. It also has the participation of the actors Quim Gutiérrez -Who starred in the announcement of the “Vale” brand in 2015- and Georgina Amorós, as well as the Biel Juste and Joan Margarit, founders of the jewelry brand Twojeys.
It is an original idea of Oriol Villar, and has had the direction of Nicolás Méndez and the producer Canada. The music, essential feature of the Summer of Estrella Damm, this time has been in charge of Josep Montero (Grasses singer) and Rita Payés. It is a version “Another Sunny Day”, by the Scottish band Belle and Sebastian, produced by Arnau Vallvé for the spot.
The announcement evokes the launched in the summer of 2015 under the title of “Vale” and that marked a turning point in “Mediterraneally”, the advertising saga created in 2009 by Estrella Damm to celebrate lifestyle and Mediterranean culture and build a differential positioning for your brand. That 2015 was the beginning of a commitment to storytelling, for the short film format and known faces, such as Quim Guitérrez. Ten years after “Vale”, also starring Dakota Johnson, the actor has returned to make a cameo and emphasize the message of the beer brand.
Estrella Damm has once again trusted the creative Oriol Villar to expand its communication platform and collect the spirit of the story he told a decade ago. That announcement, with the seal of director Alejandro Amenábar, told Rachel’s story over 12 minutes, a tourist who connected with a group of friends on a trip to Ibiza. Consolidating its tone and invitation to enjoyment, the brand encouraged to embrace all the experiences linked to summer.
I return to “Mediterranean”
The brand already advanced in the days prior to the launch of the announcement that Quim Gutiérrez would be present. He did it with a teaser publication in social networks in which the actor received his agent’s call communicating that Estrella Damm was interested in participating again to do “The same as always.” The piece showed the red shirt that his character wore in the announcement of ten years ago.
Thus, in the hours before the announcement of the announcement, the brand has made a series of publications with the aim of arouseing interest, intrigue and conversation. In one of them he showed the festive atmosphere of a disco, while in another, he presented a young woman listening to a speech that spoke, precisely, of the New Damm Estrella Ads.
The brand consolidated in this 2025 its return to the message around the Enjoy the little things in lifewhich is the main idea that articulated the Estrella Damm ads until 2018, and that relies on the Mediterranean as a stage, music and a casual tone that evokes the good summer vibes.
This line experienced an evolution in 2019 with “soul” and the “lovers” and “commitment” pieces that followed until 2022, focusing on the sustainabilitythe need to take care of the environment and adopt a more conscious and respectful way of living. In 2023 the message took a more introspective turn with “here, now and so.”
However, the sun, the sea or the fun with friends once again charged prominence in 2023 with “Pussy Ke Mana”, starring singer Bad Gyal.
