When six months of the Dana are completed, Amstel He wants to continue focusing on those affected by the flood last October with a solidarity purpose, continuing to collect funds for those affected.

The brand has presented an action as part of its new brand platform “Germanor feta”which consists of a new version of the informal anthem of the resilience of the Valencian people in front of the Dana: “My land, Germanor feta.” The solidarity cover that versions the song “Mi Tierra” by Nino Bravo, is born from the union of the Valencian artists who participated in the Germanorfest, such as Varry Brava, the Blue House, the Red Room and has had the support of the family of Nino Bravo.

The Way Advertising Agency He has been responsible for this action that continues to develop the brand platform presented in February and that seeks to focus on the affected area in a positive way.

“From Amstel, that we feel part of this land, we wanted to return to Valencian society a gesture of support and respect. And what better way to do it than with music, that universal language that unites generations and memories”says Javier López Valcárcel, Marketing Manager in Amstel.

The new song can be heard in Spotify and YouTube and the benefits of listening will go to the Horta Sud Foundation for the reconstruction of the faults affected by the Dana.

In addition, a short has been launched that shows the Canció creation processN, as well as the work behind this meeting of artists who have joined, for the first time, to represent one of the songs that best illustrates the spirit of Valencia.

In the words of Javier López Valcárcel (Amstel), “This song is much more than a version. It is a musical hug, a Germanor symbol, how art can be the best way to be next to those who have suffered.”