Leo India and Wavemaker Mumbai are, respectively, the most effective creative and media agencies of 2024, according to WARC The consultant has shared the ranking results Effective 100, that collects the most awarded campaigns and companies in the world for its effectiveness, after making known in recent days the Creative 100 and average 100 lists.

Like the other two rankings, this classification is made by combining the results of the most important regional and global creative creative awards in the industry, in this case held throughout the last year. The analyzed awards are established through a survey of the global industry and the consultation of the WARC Rankings Advisory Board.

Similarly, the consultant has identified common features to the works he has highlighted in this list. Thus, it points to the importance of Constance and long -term planningto brand development and creative excellence. It also highlights the treatment of issues and systemic problems in society and the environment; as well as experimentation and Innovation in customer experiencemaking fun purchases and maximizing interaction with the brand.

The 10 most effective campaigns in the world

On this occasion, the most effective campaign is “Adlam: an Alphabet to preserve to culture”, of McCann New York for Microsoft. The technology company collaborated with the Abdouye and Ibrahima Barry brothers, creators of an alphabet to preserve the Pulaar language of the Fulani people, in Africa. With the help of the firm, the alphabet was codified with the intention of contributing both to combat illiteracy, and to keep the tongue alive and make it a worldwide recognized digital communication.

As the consultant points out in a statement, Adlam Display is currently available in Microsoft 365 and Google Fonts. Mali is incorporating Adlam as an official alphabet to its Constitution and Guinea has done it to its sustainable development goals, committing to teaching Adlam to 2 million children in the next 5 years.

• “On Piece of Me”, by Dentsu Creative Amsterdam for KPN

• “The Cost of Beauty”, by Ogilvy London for Dove

• “Oreo Codes”, by VML Commerce New York for Oreo

• “It has to be heinz,” from Rehink Toronto for Heinz

• “Breaking the silence” by Ogilvy London for Mayor’s Office of London

• “Til It’s Done” by Ogilvy Melbourne for Football Australia

• “Handshake Hunt”, by Gut Sao Paulo for Mercado Libre

• “Winning a Heated Debate With Ice”, by Leo Burnett Chicago for Dunkin ‘

• “Big Enough to Make A Difference”, by Nord DDB Stockholm for McDonald’s

The best creative agencies in efficacy

Leo India He leads the list of creative agencies in terms of efficacy, climbing from fifth last year, heads the ranking with four campaigns among the 50 best, for Whisper, Lay’s, Flipkart and Oreo brands.

“Being recognized as the most effective creative agency in the world is incredible because it reinforces our fundamental conviction that true creative thinking is a force that can generate changes for people, the planet and companies”, Have commented Rajdeepak Das, CCO by Publicis Groupe South Asia and president of Leo South Asia; and Amitesh Rao, CEO of Leo South Asia.

• Leo India
• Ogilvy Mumbai
• Almapbddo Sao Paulo
• McCann New York
• McCann Gurgaon
• Ogilvy London
• Leo Burnett Dubai
• Mischief @ no fixed address New York
• SAATCHI & SAATCHI DUBAI
• Gut Sao Paulo

The best media agencies in efficacy

Wavemaker Mumbai It has improved its position, and from the third place it goes to lead the list of the most prominent media agencies for its effectiveness. He does it thanks to having three campaigns among the 100 best for Cadbury, Oreo and Colgate.

• Wavemaker Mumbai
• Starcom Chicago
• Mindshare New York
• Medium Lisbon sand
• Phd London
• Brainchild Karachi
• Carat Chicago
• Essencemediacom New York
• OMD Hong Kong
• Mindshare Amsterdam

The most awarded networks for their effectiveness

Ogilvy It is the most awarded network in terms of efficacy for the third consecutive year. It has thirteen classified campaigns, three of which are among the top ten. It also has five agencies among the 50 best: Mumbai, London, Athens, New York and Melbourne.
“When an unexpected and revealing strategy is combined with unique creativity, the impact potential is unlimited”, Said Mick McCabe, Global Strategy Director of Ogilvy,

• Ogilvy
• McCann Worldgroup
• DDB Worldwide
• VML
• Leo Burnett
• BBDO Worldwide
• Dentsu Worldwide
• OMD Worldwide
• Publicis Worldwide
• IPG Mediabrands

The most rewarded holdings for their effectiveness

After taking the first positions on the creative 100 lists and meida 100, WPP He also leads the Holdings ranking in terms of effect this year with eight classified networks. Together with Ogilvy, VML, Mindshare Worldwide, Essencemediacom, Wavemaker, Akqa, Hogarth Worldwide and Groupm also appear.

“The WARC triple crown underlines the talent and dedication of our teams”Said Mark Read, CEO of WPP.“These classifications emphasize our commitment to the creation of creative and innovative ideas that drive tangible results and the growth of our clients”

• WPP
• Omnicom Group
• Publicis Groupe
• Interpublic Group
• Dentsu
• Havas Group
• Accenture
• Stagwell
• Bluefocus
• Hakuhodo Dy Group

The most awarded brands for its advertising efficacy

For sixth consecutive year, McDonald’s It is the leading brand in efficacy again. It has five classified campaigns: “Big Enough to make a different”, “McDiploma”, “McDrip”, “The Cactus plant Flea Market Box” and “McCombo appetitious”.

• McDonald’s
• Dove
• Heinz
• KFC
• Airing
• Cadbury
• Free market
• Microsoft
• Burger King
• KPN

Advertisers who stand out in advertising efficacy

McDonald’s He is also the most prominent advertiser in terms of advertising efficacy, for the first time in its history.
“Creativity is as valuable as the impact it generates, and this double recognition shows that when creativity connects with culture and emotion, it drives significant and measurable growth ”; Morgan Flatley, Global Marketing Director and New Business Director of McDonald’s has commented.

• McDonald’s
• Unilever
• Anheuser-Busch Inbev
• Pepsic
• Mondelez International
• Kraft Heinz Company
• Yum! Brands
• The Coca-Cola Company
• Procter & Gamble
• Reckitt

The ten countries most awarded for its advertising efficacy

As in the other two rankings, USA It maintains its domain in the efficacy ranking. 24 of the 100 best campaigns are held in the United States.

• USA
• India
• Brazil
• United Kingdom
• Colombia
• Australia
• Argentina
• Peru
• Türkiye
• New Zealand