The “Cyric Easy” tool, by the leading provider of technological solutions for travel AmadeusGold has been done in the client experience category in the National Marketing Awardsconvened by the Spain Marketing Association. His proposal has stood out in a section that evaluates the management model of customer interactions with the brand throughout their life cycle.
Amadeus has achieved gold while ILUNION has been recognized with silver and Škoda With a bronze. For its part, Iberia and Kia They also appeared as candidates in this category. Previously, Bmum, Iro, KFC, Kyndryl and Megathe Galicia Star Museum, were part of the long list.
The jury, composed of this edition by 20 professionals, has been in charge of evaluating the work according to some redefined criteria For the occasion. The consistency of the general strategy (20%), the degree of innovation and creativity (20%), the use of data, models and technology (25%), business results (25%) and the difficulty of the case (10%) has been considered in each category.
This edition has seven company categories in which gold, silver and bronze has been granted.
Gold: Amadeus – “Cyric Easy”
Amadeus has achieved client experience by Cyric Easy, that the company itself defines as a tool “Intelligent for travel management and connected, automated, personalized and enhanced by artificial intelligence”It allows users to find flights, hotels, trains and land transport on a single platform easy to use, without getting out of their work environment thanks to their native integration with Microsoft Teams.
The platform responds to the changes experienced in the market. In recent years, the work environment has evolved significantly, redefining the relationship between employees and companies. In parallel, the Corporate Travel Management It has become increasingly complex, requiring professionals to use multiple platforms and tools to reserve, manage expenses and comply with internal policies.
This fragmentation has generated friction, at the same time that it has raised the expectations of professionals about the User experience. In this sense, “Cyric Easy” is an innovative proposal that allows employees to manage all aspects of their trips without leaving their work environment thanks, among other things, to their native integration Microsoft Teams and the incorporation of a conversational assistant driven by AI. Its most prominent advantages are the elimination of technological barriers and processes simplification.
SILVER: ILUNION – “Governance and orchestration of the unique client experience”
For its part, ILUNION He has received the silver in customer experience, a point that is part of the organization’s commitment to excellence. As stated on its website, the company ensures that, over the last years, it has focused on the construction of an ecosystem that favors continuous improvement, client -centered and driven by excellence, technology and culture of the company itself. The base is the data, dialogue and active listening with the client to give an agile and personalized response to their needs.
Bronze: Skoda – “Let’s Explore”
Finally, Škoda He has been recognized with bronze by his client experience. Automobile aspires to be the leading brand of the automobile sector in omnicanal customer experience, And for this he claims to follow the strategic plan “Next Level” for years. Among other things, it is based on developing a solid digital strategy, an optimized Leads program for sales and after -sales and loyalty through a memorable customer experience, both in the digital environment and in the concessionaire and the workshop.
The company’s approach is to embrace the transformation, but without losing the essence, which remains a good experience and simple solutions aimed at making life easier for customers by contributing a human touch.
Here you can expand our editorial coverage on the National Marketing Awards 2025:
- Estrella Galicia receives the National Marketing Grand Prize
- Rosa Tous is chosen as best business leader
- Kyndryl has the best marketing team
- Majorica wins gold in brand construction
- Estrella Galicia stands out for its comprehensive strategy and sponsorships
- Sanitas stands out for innovation in its value proposition
- Calvo takes a gold for its advertising and communication
- Ikea wins gold for its sales strategy
