Castilla – La Mancha announces a promotion plan through Fortnite

Jane Anderson
Jane Anderson
una jugadora en un paisaje de fortnite

The Government of Castile-La Mancha has promoted a technological project to promote the heritage and culture of this region since Fortnitethrough challenges and mini-games. The regional executive, through the Ministry of Finance, Public Administrations and Digital Transformation, aims to promote the Autonomous Community through the creating interactive experiences in the metaverse.

The campaign, which has been awarded to the agency Rebold for 265,000 euros, it is developed within the framework of the Recovery, Transformation and Resilience Plan, financed by the European Union, Next Generation EU.
The object of the contract is the creation of a series of game elements on this platform that represent places, characters, products or other types of concepts related to Castilla-La Mancha. In addition, promotional elements such as coupons or gifts will be created within the framework of multimedia material for the promotion of the region as a tourist destination on social networks.

The aim is to encourage players to learn about the cultural wealth of the region

The initiative has two phases for its implementation. The first of them will serve to define the content and orientation of the experiences, games, characters and other elements related to tourism promotion. In addition, the technical requirements will be established and a specifications document will be prepared that must be validated by the Communities Board.
Then there will be a second phase dedicated to the development of experiences and content. This includes the creation of at least three mini-games and three representative characters of the regionas well as the implementation of interactive scenarios. Periodic deliveries of the developments will be made and meetings will be held to ensure that quality standards are met, as explained in a statement from the Board.

“This project seeks to encourage players to acquire greater knowledge about the cultural and heritage wealth of Castilla-La Mancha in an entertaining and virtual way”is explained in said statement.

The reason why Castilla-La Mancha has chosen Fortnite This is due to its colorful visual style, its dynamic gameplay ability and to integrate live events, collaborations with other franchises and updates that maintain the interest of participants. Furthermore, due to its easy accessibility through multiple platforms, such as PCs, consoles or mobile devices, which has contributed to gaining popularity among young audiences.