“We explain to the world bieeeeeeeeeeeen you are breathing with mentoles” It is the claim – literal and sustained – with which Mentolin Throw your new Campaign digitaldesigned and produced by the Pingüino Torreblanca agency.

The Balsamic Caramelos brand of the Lacasa Group is committed to humor to dramatize, in a light key, the intense freshness sensation that cause their products. It does it through a series of digital pills that see the light three months after the collaboration between client and agency, last spring.

The campaign consists of several animated pills that maintain an aesthetic coherence based on Minimalist illustrations On a green line on a mint background, which directly evokes the freshness of the product. Each piece is resolved with a fixed plane and present conversations between two characters in everyday scenarios: an office, a park and an elevator.

The general tone is carefree and close, with a subtle humor that relies on exaggeration. In each story, one of the characters prolongs For ten seconds The vowel of a seemingly normal word, carrying to the extreme that feeling of respiratory relief that says it causes mentolin. That Unexpected vocal resource It becomes the seal of the campaign and memorable dramatizes the effect of the product.
Torreblanca penguin thus signs a modest campaign that, with few elements, achieves consistent execution, faithful to brand and memorable identity.