NBC has revealed the winning design of the contest launched alongside the premiere of “On Brand,” the reality show hosted by Jimmy Fallon that turns advertising creation into a television show. The selected piece, which will be displayed on a billboard in Los Angeles, has been created by Kayla Brand, a nominal coincidence because the author has the exact same last name as the central concept of the program.

The initiative, announced by Fallon last September in collaboration with Canva, invited the public to design the promotional image of the reality show with a premise: great ideas can come from anywhere. And the result, chosen from more than a thousand proposals, is an image built on a wall of post-its that visually recreates the chaos, color and energy of a brainstorming session.

“The winning design instantly captures the creative chaos and collaboration that fuels every marketer’s process.”declared Bozoma Saint John, former CMO of Netflix and Apple Music and jury of the program, in statements to adweek. “The colored post-its represent the brainstorming, the debates and the craziness before the flash of genius.”

The piece, created entirely with Canva, has been installed at the NBC Videotron on Sunset Boulevard, as part of the program’s visibility campaign. Additionally, the winner will travel to New York and attend “The Tonight Show” as a guest.

“I am grateful to have had the opportunity to submit my idea and proud to see it come to life on this scale”the designer has expressed in statements to Adweek.

The announcement of the winning poster coincides with the final stretch of the first season of “On Brand”, whose final episode will air this October 31. During the season, ten contestants have developed real campaigns for brands such as Dunkin’ or Southwest Airlines, with challenges that combine pressure, creativity and professional demands.