In a market full of options, whether it’s the movie to watch on streaming platforms or the food to order at home, indecision has gained weight in routines and has led to hours wasted overthinking. The frozen yogurt brand Llaollao wants to be an ally of consumers in these situations and encourages them to let themselves be more carried away by spontaneity in its new campaign.
Devised by the LLYC agency, it is articulated around the concept ”If life is choosing, choose to savor it” and is presented as an invitation to users to flow and not overthink everyday decisions. The campaign positions the brand in the territory of enjoyment and represents the beginning of a higher and more strategic communication by the company.
The main advertisement was made by director Blake Farber, who has previously worked for brands such as Nike, Pepsi, Toyota and Apple, and is produced by NoName. The piece, in its invitation to spontaneity, makes visible the time that is wasted in the aforementioned moments of indecision. A situation that can lead to inaction – the so-called paralysis by analysis -, generating the loss of hours of enjoyment, and to which Llaollao proposes its product as a solution.
Thus, Llaollao is the perfect company to enjoy the small moments and focus on day-to-day experiences. The campaign, as the company points out in a statement, aims to reinforce its brand motto “More Feeling, More Flavor”, presented at the beginning of October.
“We have always been committed to inviting people to take life more lightly. And this year we have changed our way of communicating, to encourage people to let themselves go, to follow their instinct and what their body asks of them.“, they have pointed out from the brand on their official LinkedIn profile. “For this reason, we also present a new claim: ‘More Feeling, More Flavor’. Because when you do things with passion, you add more flavor to life“.
In this regard, the campaign is made up of various creatives that invite flow when making decisions. They include copy such as ”If life is about choosing, choose to savor it” or ”Sometimes the best decision is not to think about it so much”, and some that encourage you to reflect on the time you spend choosing, such as ”Half an hour to choose what movie to watch and then fall asleep after five minutes?”
The campaign will have executions on Spotify, Netflix and, in addition, they will have a social media and CRM plan that will adapt to each city thanks to targeting and geolocation. The media plan, as the brand points out, is designed to reach the public in a more direct and relevant way, speaking in spaces and moments where indecision is present and inviting them to savor life again.
