Alba Renaivirtual influencer, is the new ambassador of the Hyundai insert electrical model. An choice that places Alba with other great collaborations of automotive brands with virtual influencers such as Lil Miquela (BMW), Shudu (Lexus) and Ayayi (Porsche), among others.
From via talents agency, the Innovation Unit of Be to Lion (Mediaset) have worked together with the agency Innocean For this Hyundai campaign that will combine human creativity and artificial intelligence the launch of the new inseter.
As explained in a statement, the campaign motto “Are you in?” It is a call to Gene generationwhich could find in the hyundai insert “A reflection of his free and pioneer spirit, because it is much more than an electric car: it is a vehicle created for those who seek to connect with their surroundings differently, and understand that the future of mobility is also a form of personal expression” .
The Hyundai insert launch campaign It consists of different phases where, with Alba in front as virtual ambassador, the digital plane will be combined with the physicist. In this way, on February 3, within the framework of the Genz Awards sponsored by Hyundai, Alba could be seen on the red carpet along with other creators of content, influencers and key figures of the digital world creating content under the Claim “ Are you in? ”
Throughout the next few weeks, contents of various kinds will be shared, combining short formats that reveal elements of the car, with repossed content as well as a large film closure film.
From Be to lion they have expressed that the contents, which will be shared progressively, are the result of mixed production processes, which combine human talent and creativity with techniques of artificial intelligence.
