IKEA understands that the functionality of its designs is not only aesthetic and brand image, but also an added value of comfort for consumers. Aware of this, Bäsingen has presented, a new collection of bathroom products focused on improving people’s daily life, offering Accessibility to those who present some need for mobility.
The brand seeks to offer greater autonomy at home
The collection consists of six products of simple shapes and flat tones, among which two stools with Raíl, a shower stool, a portarrolls of toilet paper, a towel and a shower shelf. As Ikea explains in a statement, its objective is to offer multifunctional solutions for those who deal with physical and permanent physical difficulties, and seek greater autonomy at home.
The articles incorporate non -slip feet and holes for the drain, and have soft edges with ergonomic shapes to facilitate grip. In addition, they are offered in the same dark gray color as makes them more visible in the environment. All this following simple design concepts that allow versatile use in different situations. They can be acquired in stores and the IKEA website, and range from 9 to 25 euros.
“Many people experience deep changes in their lives, and some of them can make it difficult to do something as simple as showering”, Says Wâtte Zijlstra, product design developer in Ikea.”However, we observe that the domestic environment is not usually prepared for change. The starting point for Bäsingen was that clear need to offer products with specific functions”
For 82% of Spanish consumers, comfort It is one of the most important priorities in the home, according to the study “Life at Home 2024” prepared by the Swedish brand. In addition, according to the INE, more than four million people live in our country who accumulate six or more years with some type of disability, the most frequent mobility problems being.
With Bäsinger’s inclusive design, therefore, Ikea seeks to innovate in product to meet a growing market demand. And he does it from the functionality, one of the principles of his philosophy “democratic design”, with which they seek to offer form, function, accessible price, sustainability and quality For everyone.
