3.14159265359 liters. That is the particular capacity of the new format of Bezoya, the Pascual Group’s natural mineral water brand, which ensures that its new bottle is unique in the market. He has named it Pi (π), in reference to the mathematical constant that relates the length of a circle to its diameter.
Large formats are the main drivers of the category
As the brand points out in a statement, the new 3.14 liter bottle is a format located between the 1.5 liter bottle and the 5 liter bottle, which seeks to respond “to new consumer needs and the evolution towards large formatsAccording to Bezoya, based on data from Kantar and Nielsen, large formats are the main drivers of the category, since they have experienced a 7% growth in volume sales in the last year and their penetration reached 50% in 2025, which represents one point more than the previous year.
The new bottle has an ergonomic design designed to provide comfort for daily use and especially designed to be stored in the refrigerator door. The brand ensures that it is a practical solution for domestic consumption and highlights its manufacture from 100% recycled plastic, like the rest of its options. Bezoya considers Pi (π) an example of how design, volume and logistics can be aligned to provide real value in everyday consumption.
In this way, Pi (π) expands its portfolio of solutions for the home, among which there are already 1l and 1.5l bottles, and 5l and 8l bottles, the latter in a cardboard box with a dispensing tap. It also has “on the go” formats, with capacities between 300 and 750 ml; and also formats for hospitality.
With the launch of Pi (π), Bezoya expands its offer in a market in which, according to it, natural mineral water is the most consumed drink in the country. Referring to data from the Spanish Mineral Waters Association (ANEABE), it indicates that there is a per capita consumption of 139 liters per person per year, which represents 47.7% of the total volume of beverage consumption.
“With launches like Pi (π), at Bezoya, we continue to explore new formats that add real value, anticipating market trends and offering practical solutions for everyday life.“, points out Sergio Bravo, General Director of Bebidas Bezoya, in the statement. “Bezoya once again materializes its commitment to sustainability and the circular economy by promoting responsible solutions in packaging management”.
The brand considers the new format as another step in its commitment to innovation. “The mineral water market in Spain is experiencing a moment that is as mature as it is demanding, since it is the most consumed drink in the country and is present in practically all homes.” Bravo commented through LinkedIn.In this context, innovation stops being an option and becomes a responsibility. Innovating does not always mean creating something completely new, but rather thinking better about what is already part of the consumer’s daily life, anticipating how, when and where it is consumed, and providing solutions that really make their lives easier.”.
He also ensures that the future of the sector involves listening to the consumer better, questioning what is established and daring to rethink even the most everyday products. “To continue leading the mineral water market in Spain we need to continue advancing step by step, towards more sustainable, practical hydration connected to people’s reality.”Bravo commented.
