In the 39th edition of The Sun, the Ibero -American Festival of Advertising Communication, A total of 214 awards have been awarded, of which 27 have been delivered in the category of Film, that values the best ads and spots made both in Spain and in Latin America and the United States Hispanic market during the last year.
The Palmarés of the category has granted A Grand Prize, 4 Oros, 9 Slates, and 13 Bronzes. The number of awards delivered in this section is slightly lower than that of the last edition of the contest, when 30 soles were granted.
By number of awards distributed, the film section is only behind digital and mobile, a section that has 35 awards.
Grand Prize in Film – The Sun 2025
The Film category Grand Prix has fallen to “Dog”, “Baby” and “Bear”, A campaign composed of three different spots devised by the Spanish agency Lola Mullenlowefor Axthe Unilever fragrance brand, marketed as Lynx in the United Kingdom, where the campaign has also been executed.
In addition to the Grand Prix he has also achieved A gold In this same category, both for the sub -section of home products, fashion, clothing, accessories and accessories.
The three ads have revealed, once again, the power of attraction of the male fragrances of Ax. For this, he has opted for absurd humor and has created three different situations in which a baby, a stuffed animal and a dog attack those who wear the brand’s deodorant in a jealous attack or envy.
Film Oros – The Sun 2025
Next we collect the works that have been awarded with a gold in film:
“Lynx with Catnip” by Lola Mullenlowe for Lynx
The announcement has received recognition in the subcategory of home products, fashion, clothing, accessories and accessories. This is the spot to publicize a special and limited edition of the deodorant of the brand made with Nepelactonea compound extracted from the Catnip -popularly known as “cat grass”, so that fragrance has the capacity to also attract felines. Has had production of Canada.
“Mimir is great,” Fire walks with me for What the Sleep
The spot has received recognition in the online film section. He proposed a musical and modern ode to the advantages of resting well and a tribute to how good it is to sleep, taking as a visual resource the contrast of sleep and sleepless scenes. All this to highlight the What the Sleep brand and its products for rest. Had production of Smile.
“Mimir is great” was awarded with six metals in the National Creativity Awards, awarded by the Creativity Club. He became one of the most awarded campaigns of the edition, and placed on fire he walks with me as one of the most awarded agencies in this festival.
“The cause of the accident that caused the fire”, by The Social Vim Collective for Audiovisual From Spain (ICEX)
It is a short film designed for the promotion of talent and creativity of the Spanish audiovisual sector, in which reality and fiction are intertwined in a self -referential history in which it reflects on the creative process and success in the audiovisual industry.
“The cause of the accident that caused the fire” was the main piece of the “Spain, where talent ignites” campaign, designed by The Social Vim Collective agency for Audiovisual From Spain, Icex España España Export and investments program. Production is Canada.
He was recognized in the National Creativity Awards 2025, convened by the Creativity Club, with a total of 9 awards, which made it the most awarded campaign of the contest.
