The price of the Super Bowl ads exceeds 8 million dollars for the first time

Jane Anderson
Jane Anderson
Pelota de rugby sobre césped

30 seconds of advertising in the Super Bowl This year they will cost more than 8 million dollars. That is the price at which Fox It has sold some of the advertising spaces of the party that will face the Kansas City Chiefs and the Philadelphia Eagles on February 9 in New Orleans.

The figure is a new record for the event, which has become the great advertising appointment of the US market for decades. Last November the Fox television network, in charge of coverage this year, announced, three months before the game, The total sale of its advertising inventory. Then he said that he had reached record prices for the ads of the final Nation Football League (NFL).

The initial price for ads started from 7 million dollars

Moreover, Fox began the sale of the inventory at a price of 7 million dollars for 30 seconds of advertising, but it was raised to 7.5 million as the demand grew. Then came the first advertiser to pay the 8 million dollars, and around a dozen brands have acquired their space above that figure.

In response to the figures achieved this year, you can expect Fox to overcome the advertising income generated by its last broadcast of the Super Bowl, which took place in 2023 and that almost reached 600 million dollars.

The interest in the Super Bowl has benefited the Fox programming as a whole For the appointment. As reported Variety, 30 seconds of advertising in the coverage prior to the party have cost up to 4.5 million dollars, compared to the 2 million dollars it cost on previous occasions. In the case of the coverage after the meeting, the price has been around 4 million dollars, rising from the previous 2.5 and 3 million dollars.

From Fox they ensure that both the price of the ad and the time they were sold are an indicative of The strength of the Super Bowland point out that he is at their best. It should be remembered that the Super Bowl last year was the most watched event in the history of American television, attracting 123.4 million viewers.

As collected AdageFox has resulted advertising spaces For the party. The rotation of ads could be attributed to several factors, among them, the individual economic perspectives for each brand, or the withdrawal of some advertisers, as is the case of the State State Seguros Company.
Moreover, Fox has come to have waiting list To get space in the Super Bowl Lix, which this year will feature rapper Kendrick Lamar in the intermediate show, sponsored once again by Apple.

It is expected A balance in ads in regards to the categories represented. Thus, you can see the advertising of drinks brands, such as those of Anheuser-Busch Inbev; Snacks, like Pepsico; cars, such as Stellantis; fast food restaurants such as Uber Eats; or telecommunications suppliers. There will also be advertisers of technology, which have bet especially on the event to publicize their new products and services based on artificial intelligence.

The Super Bowl 59 will be the first to be broadcast through Tubi, Fox’s free streaming service, so it is expected to drive the total issuance audience. From the chain they consider that the commercial interest in the Super Bowl grows in parallel with that of the audience for live sporting events.