“There is Nestea!": The reaffirmation of the brand after breaking with Coca-Cola and before the advance of Fuze Tea

Jane Anderson
Jane Anderson
Anuncio de Nestea

There is Nestea!

The brand says it high and clear after the confusion generated a few months ago around its commercialization, propitiated by the end of the agreement between Nestlé and Coca-Cola At the end of December last year. Now the Swiss multinational, which has reached an agreement with the Catalan brewery DAMM for the manufacture and distribution of Nestea In Spain, it wants to strengthen its market positioning.

It also does it to stand up to the progress of FUZE TEAthe tea brand ready to drink with which Coca-Cola has gained positions in the category since May 2023. Fuze Tea, that The Coca-Cola Company has already launched in more than 90 countries, includes low-calorie versions and Without sugar of the Original flavor, in addition to varieties such as green-maracuyá tea and mango-piña.

Nestea’s new advertising campaign has been devised by the Smäll creative agency And it seeks to strengthen the emotional connection with consumers, as well as celebrate the daily moments in which the brand is present. With one clear ambition to impact the youth target, The campaign bets on a young, fresh and casual style.

The announcement, which has production of August, It refers to the confusion that caused the trade agreement. Thus, it shows how the rumor that there is no nestea expands in the courier groups and social networks of various groups of friends, until it finally proves that there is Nestea.
The content creator participates in the spot Auronplay.

The main audiovisual piece of the campaign has a duration of 60 seconds, and will have shorter iterations for different channels. “There is Nestea!” It will be activated on television and television platforms connected, as well as digital media and social networks. You will also have outdoor and points of sale executions.

As they point out from Nestea in a statement, on January 1 of this year DAMM assumed the manufacture, marketing and distribution of Nestea For the markets of Spain, Andorra and Gibraltar, going on to elaborate the entire range of flavors
and Nestea formats for food and hospitality channels. The drink is available in bars, restaurants and supermarkets throughout the territory in lemon flavors, sugar-free lemon, maracuyá green tea, mango-piña and peach, in the 33cl can and glass bottle formats, and 0 bottle of 0 0 , 5 and 1.5l.
On December 31, 2024, the historic collaboration of Coca-Cola with Nestlé was ended in the production of Nestea, which went back to 1993.