Javier Campopiano and Eoin Sherry

McCann Worldgroup has announced the incorporation of Eoin Sherryuntil now Global Executive Creative Director at LePub, as new Chief Creative Officer of McCann Spain.
He assumes the responsibilities that Emiliano González De Pietri had been carrying out since 2021, who, as the agency announced last week, has been promoted to Global Creative Partner, Global Brands.

Eoin Sherry will report directly to Lucía Angulo, CEO of McCann Worldgroup Spain and McCann Spain; and it will be responsible for creative leadership of the agency, from both the Madrid and Barcelona offices. Your job will be to promote creative work for clients by collaborating with the different areas of the agency.

“It is an honor to be able to collaborate with my experience to continue building the great brands that we have as clients, including our own.“; Sherry commented in the agency’s statement. “I am very aware of how lucky I am: I return home to do what I like the most, with those who I want the most.”.

McCann Worldgroup considers that the signing reaffirms its Commitment to cutting-edge creative excellence and innovation. “His exceptional talent, his differential strategic thinking, his global and multicultural experience, and his ability to generate transformative ideas that solve brands’ business problems, will be a turning point in our creative history.”said Lucía Angulo.

For his part, Javier Campopiano, Global Chief Creative Officer of McCann Worldgroup and McCann, points out that Eoin owns the perfect combination of creative ambition with global and local experience and that their ambition fits with that of the agency. “What characterizes the work that Eoin has done in his career, especially in recent years, is creativity of the highest level. His arrival is great news for McCann, but also for the Spanish market”, he commented.

The creative career of Eoin Sherry

Eoin Sherry has an international career developed over two decades. He began to build his experience in 2004 as a Graphic Designer in companies Tilde and Creative Profile; and also as Art Director at the digital marketing agency 4One Spain.

In 2009 he worked as a Graphic Designer on the platform myspace and as Senior Art Director at the advertising agency Rowing. That same year he joined the creative agency team Shackleton, first as Senior Art Director and later as Associate Creative Director.

In 2014 he moved to Italy to assume the responsibilities of Senior Art Director at McCann Worldgroup, from Milan. There he also served as Creative Director until 2020, when he joined the team of Publicis as Global Creative Director. During the last two years he has combined the position with that of Global Executive Creative Director at LePub.

McCann also points out that throughout his career he has participated in works that have been awarded 58 Cannes Lions, and more than 400 awards at prestigious international festivals such as D&AD, The One Show, NY Festival, Clio, LIA, Eurobest, El Sol, CdeC and El Lápiz.
Eoin Sherry has been a juror at creative festivals such as Cannes Lions, NY Festival, Art Directors Club or Eurobest.