Marketing for Social Networks: What to expect in 2024?

Jane Anderson
Jane Anderson
Marketing for Social Networks: What to expect in 2024?

In recent years, social networks have seen various updates in the role that users play in their daily lives, going from small blogs with frequent updates about their lives, to a daily update portal about practically everything.

We leave a scene where social networks were just a small part of our interactions, for a world in constant evolution where social networks act as a source of information in real time.

In this process, professionals from various areas – including digital marketing – will find an opportunity to approach the audience. Therefore, keeping up-to-date on the role you play on a day-to-day basis with your users is essential to maintaining an effective digital marketing strategy.

Check this article:

  • A Transition of Social Networks between 2023 and 2024;
  • Trends for Facebook and Instagram;
  • Trends for TikTok;
  • Trends for LinkedIn;
  • Trends for X and Pinterest;
  • How can your company update its Digital Marketing strategy for 2024?

A Transition of Social Networks between 2023 and 2024

In 2023, many trends in social networks become essential for the success of digital marketing strategies, such as strengthening the sense of community, the expansion of omnichannel and do social e-commerce, it’s left replicated content Search for more authenticity of brands.

Além disso, algorithm changes and new ones emerging social networks Foram frequentes not last year, or that many professionals have lost consistency in the frequency of publications.

To prevent this from happening in 2024, confirm that you have the new trends that you should see. Maintain or focus this year:

Trends for Facebook and Instagram

In a recent event, called “Performance Talks”, a goal to share exactly what its goals and trends that users and brands should follow on Facebook in 2024, with a focus on:

  • Communication by message: Secondly, shared by Meta, non-Facebook users seek to communicate with brands in the same way they converse with their friends and family: through messages. Currently, more and more people share their most recent updates in private groups in messaging applications, instead of posting updates in their social feeds. Therefore, Facebook is developing various options in front of its Click to Message ads, in particular, showing significant growth;
  • Native Reels Creatives: With more than 200 billion Reels played in their applications every day, concentrating on creating short videos will help creators take advantage of the performance of this format;
  • Era of digital experience with AI: a Goal reinforces that “Generative AI tools will help companies create and size ads more quickly and effectively.”

I also read: Meta Verified: Paid Verification Seal on Instagram and Facebook

Now, looking at the perspective of Instagram, the strategy completely changes scene. With a very young audience, the goals of the goal include expanding the channel to attract future generations. Therefore, this year focus on:

  • Social video: Just as Facebook, or Instagram Reels, is the main bet for 2024 – mainly with the “rivals” of Instagram and TikTok;
  • Grades: The resource may not appear to be of much value to brands, but is widely used by users and can be increased by proximity;
  • Threads: Because it is a linked social network, the use of Threads may be relevant for brands that need to take advantage of the new resources announced in 2023.

Trends for TikTok

The application itself has been a trend for some years, but many brands still do not observe the potential of the social network to increase sales.

Trends for TikTok 2024

Where or TikTok intends to go this year:

  • Social Commerce with in-stream sales: Following the social e-commerce trend of 2023, TikTok will continue to promote its non-applicable retail projects in 2024, with plans that include sales items receiving more exposure and attempts to change user behavior in relation to purchases;
  • New video formats: Despite its popularity, TikTok loses to YouTube in terms of use. Therefore, there are also new options for longer video formats (up to 30 minutes), and TikTok also offers live streaming;
  • Influence Marketing and Partnerships with breeders: The network allows more brands to work with breeders, in order to improve the quality of brand content, at the same time offering breeders more monetization opportunities.

Trends for LinkedIn

The professional social network has been growing exponentially in recent years, receiving more and more investments from Microsoft and new elements of AI coming from the partnership between BIG TECH and OpenAI – a startup that created ChatGPT.

Therefore, for B2B social media marketing, there are some important considerations:

  • Native Newsletter Creation: As the number of readers tripled last year, the network is developing new resources to expand the resource, creating an important opportunity for the content strategy of brands on LinkedIn;
  • Collaborative Artigos: LinkedIn’s AI-based collaborative tools are now the fastest growing traffic manager for the application and, as such, you can expect LinkedIn to continue to emphasize them in 2024;

Trends for o X e Pinterest

Probably the most unexpected social network at the moment like X (old Twitter), with Elon Musk’s experiments to turn it into a “everything application”. However, some important points that we can observe this year:

  • Assignments: Musk’s main objective is that more users will implement his verification program – creating new “baixo custo” options;
  • Less competition: 2023 was a year in which many advertisers announced or X, or that could represent an opportunity in 2024;
  • Social video: Likewise, Musk’s network seeks to focus on new and exclusive video content to generate more engagement.

Whether or For varejistas and e-commerces, some relevant options to observe are:

  • Catalog Creation: Pinterest continues to improve its catalog creation process, making it easier than ever to link your products to the Pin discovery flow;
  • New types of ads: Although video is important on Pinterest, the network is also launching new types of ads that deserve consideration, such as demonstration ads and question ads;
  • Creative collagens: Finally, the Shuffles application (separate from Pinterest) has gained significant strength in recent years, providing users with a way to create collagen products in a creative display.

Certainly, Pinterest is an interesting option for most e-commerces. Confirm this case of the success of the sector of squares and apartments and see how we got Increase the number of leads by 200% using non-Pinterest and TikTok ads.

Teaching media networks: important points for marketing professionals

A recent study by ANA.net highlights how Varejo’s media networks are becoming more and more supported by marketing professionals to expand your advertising strategies.

I study you as a goal understand the growing interest of two network marketing professionals from Varejo’s media, exploring how these platforms are being integrated into marketing campaigns to reach consumers at crucial moments of the purchasing journey.

Among your marketing professionals:

  • 83% affirm that the adoption of these networks has been fundamental to improvement or ROI of its bells.
  • Also, 67% mention that the customization offered by these platforms is one of two There are main reasons for its growing popularity.

How can your company update its Digital Marketing strategy for 2024?

Certainly, these trends will not be implemented in your business at night, but there are some alternatives to help your company identify the trends relevant to your business and adapt your content strategy for social networks:

How can your company update its Digital Marketing strategy for 2024?

Get to know her and find out where she is

It doesn’t matter how many of these trends you manage to implement, you will be looking for the wrong strategies!

Knowing the expectations and behavior of your audience is essential to identify which channels are most suitable for your communication and – from there – understand which trends can be applied in your business.

Adapt your content

As you see, the online content can only be a “copy and queue” on all channels; Adapting your communication strategy on each two channels, accompanying the format, style and voice of the user is very important when creating quality content.

Check out this complete article on Instagram Algorithms to learn how to optimize your content in each of the two social network formats.

Get support from a digital marketing agency

Currently, there are digital marketing agencies with various marketing services. social media to assist companies in creating content for social networks.

Além disso, if you seek to improve your results with payment traffic, count on the support you give Agência Mestre to boost its business with Mídia Mestre!

Accompany the news

Finally, it is essential that you are always updated with the latest news! For this, besides accompanying our blog, you can Be part of our Telegram channel. Please receive notifications whenever we publish new content.

And, to receive exclusive news every week, you can enter our VIP List and receive our newsletter.