Every March 21 the World Down Syndrome Dayan appointment aimed at raising awareness about the rights and inequalities that people live with the disease. For this occasion, this year the Down Spain Association has presented the campaign “As you “.

Issued by the Agency Counterpoint BBDOintends fight stereotypes about disability, and invite society to rethink a more equal world. He does it with a message focused on what is common to us all as human beings, and for this, he resorts to everyday scenes with which everyone can identify.

In the main piece shows day -to -day situations that could be starred by anyone, suffer from the disease or not. Thus, you can empathize with Martín, Ramón, Lucía, Emilia and Eva when they go to the supermarket and buy everything except what they initially thought, or when they write to an ex -partner, although they had promised not to do so.

The spot has production of Films people, and is composed of five pieces with independent character. These creatives are also available individually, with durations of 20 seconds.
They all bet For humor and a direct style To claim the right of people with Down syndrome to an independent and autonomous life, to make their own decisions, employment, and aging.

“Building an egalitarian society, in which all people have the same rights, is a matter of justice, to believe in every human being”, Says Agustín Matía, director of Down Spain, on the organization’s website. “Down syndrome needs laws that create options and opportunities and support so that each person can strive to demonstrate what is worth”,

The campaign has a media strategy that includes so much television as networks social. In addition, the association intends to add users asking for support under the hashtag #tancomotú, and for this it has created a sticker, downloadable through the Down Spain website. Encourage to photograph her and share it.