The National Creativity Awards 2025, organized by him Creativity Club, They have already announced their winners. In the section of Content 13 metals have been delivered, among which are 2 golds For Jumpers and KFC brands.
According to the participation bases published by C de C, the section of Content Consider those contents produced or co -produced by a brand and distributed outside the traditional advertising space. The creativity, strategy and quality of production and its contribution to the construction of their own or existing media and channels are recognized.
>> See interactive reports of C of C 2025
Gold winners in the content section
“Storytime”, Fire walks with me for Jumpers
Jumpers wanted to convert the launch of his new product, fried potatoes with flavor to his traditional snacks, in The summer series in Tiktok. Thus, “Storytime”, designed by Fuego walking with me, consisted of several pieces with continuity in which the day to day of the brand’s marketing department was followed and its efforts to create a campaign, precisely for the launch of the product, with a very small budget. The campaign included the participation of influencers and the raffle of promotional products.
The “Storytime” campaign has been recognized with three metals in the National Creativity Awards, among which this gold in content stands out.
Thanks to this and other campaigns, Fire walk with me Figure, together with Lola Mullenlowe, Jungle (PS21 and Meme) and & Rosàs, among the advertising companies that have achieved the best performance in this edition of the festival and currently stand out for their creative proposals to the market. It is also one of the agencies with the most awarded client portfolio.
“KFC Aut Auto Grand Prix”, by PS21 and Meme for KFC
In their continued efforts to connect with the young publicKFC created a circuit for the video game The initiative was devised by the PS21 and Meme agencies and had the collaboration of Microsoft, owner of Xbox.
The campaign included the organization of a competition in the video game to overcome prizes among users who could complete it faster, and also offered a thematic and exclusive menu in restaurants Drive Thru of the fried chicken brand.
“KFC Auto Grand Prix” has achieved four metals in this edition of the festival, among which this gold in content stands out.
The campaign, added to others, have reinforced KFC as one of the brands that are most promoting Spanish creativity, and has also reaffirmed to PS21 as one of the advertising companies that have registered the best performance in the contest and that stand out for their creative proposals.
