Apple and Universal Music Group They have established an alliance to launch Sound Therapya sound collection available exclusively in Apple Musicdesigned to promote well -being through the intervention of music with principles of neuroscience. This launch not only represents a milestone in the evolution of musical streaming, but also positions Apple (already consolidated in the health sector with the Apple Watch, Healthkit and Fitness+) as a key actor in the incipient Sound Welfare Industry.

Sound Therapy will combine cognitive science, acoustic engineering and songs by great artists to help listeners to Concentrate, relax or sleep better. The bet is supported by technologies patented by Universal Music Group and is articulated as an experience that seeks “Transform music into a specific tool for everyday mental health”as explained by Apple in a statement.

Music that stimulates the brain

Unlike a relaxing sound playlist, Sound Therapy is A collection that reinterprets great successes of artists such as Imagine Dragons, Katy Perry, Ludovico Einaudi or Jhené Aiko, but incorporating psychoacoustic elements and auditory patterns based on neuroscience studies.

The proposal includes extended, instrumental or transformed versions of the original themes, without betraying the vision of the artists, but adapted to Facilitate specific mental states through the integration of functional sounds such as:

• Gamma waves: stimulate concentration and mental approach
• Theta waves: They favor relaxation and reduce stress
• Delta waves: induce deep sleep
• White and pink noise: They masate external distractions, helping to create a sensoryly controlled environment

“For years, getting music to have a more prominent role in health and well -being has been a strategic priority for us, in addition to a business opportunity with great potential and something that passionate both our president and CEO, Lucian Graininge, as well as the entire management team”has declared Michael Nash, Executive Vice President and Digitalization Director of Universal Music Group. Nash highlights that the project is a natural extension of SOLLOS, a scientific initiative launched from London that explores the therapeutic benefits of music through collaboration between producers, neuroscientists and sound designers.

On the part of Apple, Rachel Newman, co -director of Apple Music, has said that “We have seen that our personalized reproduction lists according to the mood and the new Apple Music Chill station have had an incredible reception. We are proud to work with Universal and SOLLOS in Sound Therapy for a new sound experience based on art, molded by innovation and designed to promote well -being.”

The collection is divided into Three categories main, each with a different functional approach:

Concentration
Designed for those who seek a state of sustained attention, this category includes gamma auditory rhythms combined with white noise, ideal for study or work environments. These stimuli are known for increasing the activity of cortical neurons and favoring the processing of complex cognitive tasks.
Example: A reimaginated track of Imagine Dragons can help maintain energy and concentration during an intense day.

Relaxation
Based on Theta waves, this category is designed to help disconnect after an agitated day. The slower and most deep frequencies promote a mental state of calm and can facilitate the transition to moments of rest or meditation.
Example: An instrumental version of Jhené Aiko can facilitate introspection or relieve anxiety.

Rest
This section seeks to improve sleep quality, with delta rhythms and pink noise (softer and more natural than white), which simulate sounds such as rain or wind. These frequencies have been associated with a deep and repairing sleep.
Example: An dream interpretation of “Double Rainbow” by Katy Perry invites listeners to let themselves take the dream without shocks.

From playlist to sensory experience

The differential component of Sound Therapy It resides in your experiential approach. And it is not just a musical selection, but that both companies have sought to make it an immersive experience where music becomes a functional tool.
The versions of the songs have not only been technically modified, but have been designed thinking about the Neuroplasticity of the brain and its ability to respond to rhythmic patterns and specific frequencies. All this without sacrificing the artistic identity of the original themes.

In the words of the CEO of Universal Music Group, Lucian Graininge, “This collaboration is a proof of the transforming power of music when it joins science. We are proud to associate with Apple to bring this vision to the world. Sound Therapy is only the beginning of what we can achieve.”

For its part, Apple has confirmed its intention to work in the long term with solos and universal to expand the scientific basis of the project, explore new sound categories and guarantee that these experiences reach a diverse and global audience.
And is that the arrival of Sound Therapy occurs in a context in which Mental health It has ceased to be a taboo subject. The increase in stress, anxiety and insomnia levels after pandemic has led millions of people to seek accessible, daily and non -invasive solutions.

Platforms such as Apple Music, with its global reach and its friendly interface, represent a gateway to this New type of well -being. While Apple and Universal insist that Sound Therapy “It is not intended to be used as a treatment of any medical condition”, The border between entertainment and well -being. The songs will not heal a disease, but they offer relief, concentration or a more repairing dream. And in times of digital overload and chronic stress, this can make a substantial difference.