The brand The ordinarywhich promotes effective skin care, honest and accessible to everyone, He has sold egg cards temporarily. In full crisis of scarcity and high prices of this basic product in the United States, with the dozen reaching 10 dollars, the company has carried out an action that seeks to highlight its mission and commitments.
Thus, in two of its stores in New York, located on Prince and 5th Avenue streets, it has offered dozens of eggs at $ 3.37, A considerably lower price than that has been seen during the last weeks in the supermarket lines. “We have heard New York needs eggs “the brand has commented on its Instagram publications. “No ornaments, only eggs”, He pointed out, in line with his mission of offering natural, transparent and reliable products and solutions.
The initiative has been developed together with MSCHF creative collectiveresponsible for the viral “Satan Shoes” shoes next to rapper Lil Nas X. The dozens of eggs have been sold in the usual cartons, but with a minimalist aesthetics aligned with the usual brand products. They have only been available in the establishments cited during March 22 and 23.
The brand’s intention has been to offer New Yorkers accessible eggs and a reasonable price. The price of eggs has risen about 65% in recent months due to alterations in the supply chain and an especially hard season of avian flu.
Part of the users They have thanked the gesture of the brand, while others have criticized that The Ordinary sells eggs, being a firm that promotes vegan products. Others have also highlighted the irony that it is a Canadian brand that has chosen to offer low prices to Americans, taking into account the overwhelming tariff policy of Donald Trump.
The ordinary’s action has sought to position the brand in the social conversation And intelligently, he has sought a way to attract the public to their stores. Besides. demonstrates that it is possible to perform useful and relevant marketing In real time and, at the same time, work The purpose and brand construction.
