A vegan diet can improve cardiovascular health and therefore lead to better erections. The idea, supported by various scientific studies, underlies PETA United Kingdom’s new digital campaign, with which it continues to promote the adoption of the vegan diet in line with its mission of defending animal rights.
“Stronger Than Your Prejudice”, created by the SAMY agency in its third international collaboration with the organization, aims to dismantle one of the great myths of masculinity, that meat is synonymous with strength and sexual performance. The main objective is to persuade men, especially those between 35 and 50 years old, to consider a diet without animal meat to, among other things, promote blood circulation and, consequently, sexual performance.
It is made up of several spots that show activities traditionally considered “masculine”, and through humor they highlight the way in which veganism can help achieve firmer and longer-lasting erections. One of them presents two men practicing fencing facing each other with swords that “hold” their crotches. After winning, the vegan fighter celebrates the victory by enjoying an apple skewered on the edge.
Another piece presents a skilled karateka pulverizing several wooden boards with a strong fist that replaces his penis and celebrating by eating a carrot. The digital spots use humor, as the agency explains, to reduce the defensive attitude towards veganism and also as an approach to stand out in the media and encourage interaction.
The third video stars two tough cowboys in a shooting duel. Hands shoot out of the zippers of his pants, unholstering guns. The vegan duelist proves to be faster than his opponent, a fact he celebrates with a vegetable smoothie.
The pieces are produced by Contrario, the production company born earlier this year from the integration of Blur and Smile; and Biceps direction.
The campaign defends the vegan diet as a formula for greater cardiovascular well-being and disease prevention, compared to the fats and cholesterol associated with the consumption of animal meat. Referring to research from the Heart UK organization, it points out that, compared to non-vegan diets, diets without animal products are associated with a 15% to 41% lower risk of cardiovascular disease. Also 32% less likely to develop ischemic heart disease and a reduction in risk factors, such as obesity, high cholesterol and type 2 diabetes.
In addition, in a statement there are also conclusions from studies that indicate that vegan men have a higher sperm count and better sperm motility. On the other hand, referring to an analysis of the dating platform EliteSingles among almost 240,000 users, it points out that profiles that include the words “vegan”, “vegetarian” or “veggie” are 74% more likely to receive a message than the average profile.
