Sebas Muriel, that so far exercised as CEO of Groupm Spainleaves the media agency that he has led during the last three years, as he has known Reason.WHY.

According to this media and has confirmed TelefónicaSebas Muriel joins the company in the position of Chief Digital Officer. In a statement, he highlighted his extensive experience in business management and digital transformation, as well as his knowledge of the operations of Telefónica and the telecommunications industry. He has also highlighted Muriel’s ability to promote transformation programs.

Sebas Muriel replaces Chema Alonso, who has assumed these responsibilities for 13 years. He will support Sebas Muriel with his technological advice in the transition of the position.

At this time, as Reason Why has been confirmed, with the departure of Sebastián Muriel A selection process will open to assume the position. Internally there seems to be a clear succession so it could be anticipated that the professional who occupies the position would come from another company.

From Groupm They appreciate Muriel’s contribution to the company And they wish him luck in his new stage. They ensure that their leadership has promoted significant business growth and the collection of new customers, including Hotels Meliá, Nauterra and Aelec.

They also ensure that the manager will work in an orderly transition together with the Executive Committee of Groupm Spain. “The Groupm Spain management team maintains its commitment to continue promoting growth and performance for its customers”, They express.

Sebas Muriel has been Defender of the role of creativity to boost the business results and good health of which the advertising sector in Spain is enjoying. This was stated a few months ago at Cannes Lions Insiders, the meeting organized by Reason.WHY After the celebration of the Cannes Lions Festival. “The industry is turning with an exponential speed towards data and algorithm, and creativity, the human factor, will be more important to connect with audiences and consumers. As a country we have a lot of capacity for that”I commented.

Sebas Muriel’s trajectory

Sebas Muriel has a three decades trajectory in the field of business management. In February 2022 he joined Groupm As CEO with the mission of promoting the agency’s results, strengthening culture, enhancing transformation and taking advantage of WPP capabilities in favor of customers.

“I am committed to the growth of the equipment, as well as my own as the leader and executive of the company”He said at the time of his appointment. “I am convinced that I will contribute to bring Groupm Spain to the next level with a continuous approach to responsible and inclusive investment in the media within the industry”

Before that, he joined Telefónica In 2016 and was part of the telecommunications company for more than five years, exercising, among other positions, such as Customer Experience Director. He combined his responsibilities with those of Business Angel and investor in firms such as Celebrents, Xnowmate, Wesound or Nomad.

In 2011 he became part of the digital platform team Tuentiwhich was precisely acquired by Telefónica in August 2010 for 70 million euros. In company he held different positions, including CEO in his last stage in the company.

Your professional experience also includes work in Red.es –Entity currently attached to the Ministry for Digital Transformation and Public Function, through the Secretary of State for Digitalization and Artificial Intelligence- in which assumed the position of General Manager; and in the consultant PWC Like senior manager, which he had joined in 2001. before all this, he began to forge his trajectory as product manager of LUCENT TECHNOLOGIESin which he worked for four years, and as part of the team of HP.

Sebas’s departure, coincidence or not, occurs in the context of other outputs that have occurred in senior management in several WPP brands, including Groupm itself.

Other changes in Telefónica

The incorporation of Sebas Muriel to Telefónica takes place within the framework of Other changes in company leadership and its different divisions, and that occur after the recent appointment of Marc Murtra as executive president of Telefónica, replacing José María Álvarez-Pallete.

Thus, the Telefónica Board of Directors has appointed Emilio Gayo as executive advisor to Telefónica and also as CEO of the Telefónica Group. The position of executive presidency of Telefónica Spain is now assumed by Borja Ochoa.

On the other hand, Sofia Collado will assume the responsibility of leading Telefónica Tech; while Daniel Domenjó has been chosen new CEO of Movistar+, replacing Cristina Burzako. In addition, Javier de Paz will be president of Telefónica Audiovisual Digital (Movistar Plus+) and Ana Porto Global Communication Director.