The Association of Communication Directors (DIRCOM) has held the eighth edition of the Dircom Ramón del Corral Awardsin which the 21 winning projects that stand out for their excellence in corporate communication in Spain have been announced.

In this edition, business initiatives such as Caixabank, Cupra, Ilunion, Leroy Merlin, Mapfre or Quirón Salud have been recognized, selected among the more than 260 candidacies presented.

The prize in the category Lobby and public issues It has fallen to Cabify for its project “Mistetas that protest”, and in the category Communication and Senior Management The winner has been Enagás, for “Arturo Gonzalo, a CEO committed to transparency.” In the special categories, the awards have been for Ecoembes and mother creative content, for “the summer packaging” (best global communication strategy in large companies), and for the Ceramic and Llyc dove, for “much more than a brick” (best global communication strategy in SMEs).

In addition, in this edition, the Board of Directors of DIRCOM has granted its Special Prize to the Royal Spanish Academy (RAE)in recognition of its centenary work as a guarantor of the good use of the language and, especially, for its current commitment to the impulse of a clear, understandable and accessible language in complex areas such as the legal, the administrative and the corporate.
Miguel López-Quesada, president of DIRCOM, said in this regard that “RAE reminds us that talking clearly is not simplifying, but respecting the interlocutor. His work not only preserves the language, but also actively contributes to strengthening democracy, promoting inclusion and facilitating understanding in environments where language can be a barrier.”

Winners of the Dircom Ramón del Corral 2025 Awards

Since its creation in 2018, the Dircom Ramón del Corral awards have recognized more than 160 communication projects in different categories. Throughout their eight editions, they have received more than 1,400 candidates, reflecting the growing commitment of the sector with communicative excellence. Over time, they have established themselves as the main national reference to highlight the best practices in corporate, institutional and internal communication, underlining the strategic role that this discipline plays in the reputation and leadership of organizations in Spain.

Internal communication – motivation and engagement in companies or organizations
This closet should only save your clothes, from Ikea and Apple Tree

Internal communication – organizational change in companies or organizations
MOREORANGE: The new Telco leader

Internal Communication – Employee Care in Companies or Organizations
In good company, from Mahou San Miguel Foundation and prodigious volcano

Crisis Communication – Crisis Communication in Companies or Organizations
Valencia Chamber Communication Plan – Dana Crisis

Purpose and brand communication
Your face no longer sounds to me, from Spanish Society of Aesthetic Medicine (SIME) and Ani’s Hall

Purpose and Brand Communication – Product or Service Communication
That this black friday caught you trained, of Fnac, Carmen and Verve errands

Purpose and Brand Communication – Brand Imagen
The magical bullet – the truth can change everything, of Repsol and The Summer Agency

Purpose and Brand Communication – Rebranding
Cepsa Brecking Communication Plan to Moeve

Events – Internal Event
#Eresleyenda, by Román Reputation Matters – Brands Division

Events – External Event
Cupra Design Obsession Cobra Life, Cupra, Vampire, & Rosàs, Tigrelab, C14 and Apple Tree

ESG – Social Commitment
Disability Day – We will only see sports, from CaixaBank and McCann

ESG – Environmental Commitment
Home Index, by Leroy Merlin

ESG – Sustainability Memory
ILUNION: Sustainability with our own letter, from Grupo Ilunion

Multimedia – Audio and/or Podcast development strategy
Physician lyrics, from Quirón Salud

Multimedia – Native campaigns on social networks
By your side on the way to glory. The manual, of Mapfre and Tangoº

Multimedia – Corporate Video
Walker by Johnnie Walker Walkers by Samy Alliance

Multimedia – Digital Support
360 connection from Naturgy

Lobby and public issues
Backs that protest, from Cabify

Communication and Senior Management
Arturo Gonzalo, a CEO committed to transparency, by Enagás

Specials – Global Communication in SMEs
Much more than a brick, from the ceramic pigeon and Llyc

Specials – comGlobal Unication in Large Companies
Summer containers, ecoembes and mother creative content