A bottle, a glass, a straw and a bag. They are everyday objects that, in the recent action of the Brazilian Biotechnology company Oka, They show a dangerous reality: the extreme danger of people’s health plastics. And it is that the company has created them from the microplastics collected from human blood.
Under the title “Plastic Blood” and by the hand of the creative agency DM9, The company claims to have produced four articles for usual use, created by 3D printing, from the microplastics of more than 1,000 BLOOD BAGS discarded, that is, about 450 liters. Oka’s goal has been to transfer the message that a sufficient amount of plastics is accumulated in our blood system to produce everyday objects.
“The plastic is in the water we drink, in the food we eat, in the air we breathe, in our lungs, in our brain and in our blood ”they have pointed from the company by sharing the creativity of the campaign. “Or we get rid of plastic or plastic will get rid of us”
As explained from the agency, the four objects are part of an exhibition a sustainable design exhibition that seeks Cunancied about pollution, Not only as an environmental problem, but also as a health emergency.
The exhibition has been seen in São Paulo these days, and according to Little Black Bookand Brazil will travel during the next months until it is shown in the celebration of the UN climate change conference (COP30)which will take place in November in Belém.
From Oka they point out that, according to some investigations, a person can ingest around 30 grams of microplastics a week, that is, about 25 kilos throughout life, through water, food and contact with plastic containers. This element aims to be a possible cause of diseases such as dementia or cancer.
The intention of the company, which produces edible and compostable containers is to provide another approach to conversation about plastics pollution. Ensures that the usual image is that of its impact on the oceans, while that of its impact on health It is still unknown.
“I think that the invention of plastic is one of the greatest defects of human design”; Said Erika Cezarine, Ceode Oka, according to the aforementioned medium. “With this campaign, we want to carry the problem of blood plastic pollution from the artistic field to the global stage. We must participate in the public debate to raise awareness about this public health crisis”
For their part, from DM9, they explain that the challenge was to convert a microscopic and invisible problem into a Physical, emotional and media experience. “This shocking captive and disturbing transformation, forcing people to confront what lives inside due to the daily use of plastic“Laura Esteves said, creative vice president of the agency.
